Dairy Milk
After decades of sales weakness, dairy milk made a comeback in 2024. Retail dollar sales of dairy milk increased 2% overall in 2024 to $17.1 billion, according to Chicago-based market research firm, Circana. There was also an increase in the amount of whole milk purchased at retail outlets and a decrease in plant-based milk.
Please join Midwest Dairy as we explore dairy milk’s growth opportunities within the U.S. retail landscape.
Date: Tuesday, June 24
Time: 1:00 PM CST
Driving Dairy Product Innovation
According to Innova Market Insights, there are five vital consumer trends driving dairy’s future market opportunities. These trends are based on wide-ranging, global consumer surveys. Join Midwest Dairy as we explore with Innova Market Insights how consumer perceptions are shaping innovation in the dairy food and beverage landscape and what other factors may impact these trends in 2025 and beyond.
Download the presentation here.
Gen Z
While the full opportunity of Gen Z won’t be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both. It may not be their dollars spent at present, but they’re building their loyalties now that will shape their spending well into the future.
Join Midwest Dairy as we explore with Mintel what Gen Z is looking for in their food experiences and how brands can win over this important generation.
Download the presentation here.
What’s New?
Cheese consumption in the U.S. is at an all-time high of nearly 42lbs per person, according to US Department of Agriculture (USDA) data. The wide variety of flavors and forms of natural cheeses continues to draw consumer attention to the category. Join Midwest Dairy as we explore with Innova Market Insights what’s creating excitement for consumers who are shopping for cheese.
Download the presentation here.
Consumer Perceptions Driving Dairy Innovation
According to Innova Market Insights, sustainability issues remain top of mind as the effects of climate change become more pronounced. Join Midwest Dairy as we explore with Innova Market Insights how consumers perceptions on sustainability are impacting product innovation in the dairy aisle.
Download the presentation here.
Value-Added Milk
According to Circana’s latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show volume weakness (-5.7%). Join Midwest Dairy as we explore with Mintel what is exciting consumers in the value-added milk landscape.
Download the presentation here.
Request an Invite to Our Next Webinar
Interested in learning how Midwest Dairy research and insights can help drive business decisions? Request an invite to our next webinar!