This quarter, Midwest Dairy partnered with nine influencers across our 10-state region to connect with Gen Z consumers through authentic, engaging content. Each creator brought a unique style and voice to the campaign, sharing recipes, “what I eat in a day” videos, and lifestyle content that highlighted dairy’s role in everyday life.
The theme, Celebrating Dairy, gave influencers the flexibility to showcase dairy in ways that resonated with their audiences. For example, Andrew from The Blumers shared how he used dairy facts to teach his son to read, blending family moments with fun education. Across Instagram Reels and Stories, as well as cross-posts on TikTok and YouTube, every post included sustainability messaging, a topic especially important to Gen Z.
The results were impressive. The campaign generated 1.72 million impressions and more than 51,000 engagements, significantly outperforming industry benchmarks. High-value engagement metrics, such as shares and saves, show that audiences weren’t just scrolling past, but actively engaging with and amplifying dairy’s story.
By partnering with trusted influencers, Midwest Dairy successfully met Gen Z where they are, reinforcing dairy’s relevance in their daily lives while highlighting the sustainability story that matters most to them.