As families settled into the busy back-to-school season, Midwest Dairy and Hen House Markets partnered to make dairy the star of the lunchbox. This collaboration showcased how wholesome, protein-packed dairy products fuel kids and families through their hectic days, helping them start strong, stay energized, and finish with a smile.
Midwest Dairy strategically leverages key moments throughout the year, like back-to-school time, the holidays, and game-day season, to remind consumers how real dairy fits naturally into everyday life. This campaign with Hen House was one more example of how Midwest Dairy brings that message to life.
Partnering with Hen House and the BariGirls
To connect with health-conscious families, Midwest Dairy collaborated with the BariGirls, a mother-daughter influencer duo known for promoting simple, nutritious meals. Together, they developed and filmed recipes for Whipped Cottage Cheese and Greek Yogurt Cups, designed to show just how easy it is to make dairy a go-to snack for any time of day.
This recipe was packed with high-quality protein and flavor, perfect for quick breakfasts, after-school snacks, or even late-night study sessions. The approachable, family-friendly format helped demonstrate that nutritious eating doesn’t have to be complicated when dairy is on the menu.
Bringing Dairy to Life Across Channels
Hen House featured the promotion in multiple ways to reach shoppers both in stores and online:
- Recipe development and video content produced by the BariGirls
- Two weeks of Instagram and Facebook posts with recipe links and dairy messaging
- Two weeks of circular ads featuring a QR code linking directly to the recipe
- A four-week homepage banner on HenHouse.com
- An email blast encouraging shoppers to “Fuel Your Family with Dairy”
The campaign reached more than 36,000 consumers and helped reinforce dairy’s role in balanced, on-the-go nutrition.
Inspiring Families and Building Trust
By showing how dairy fits into family routines, this back-to-school campaign helped Hen House shoppers see the versatility and value of dairy products. Through partnerships like this, Midwest Dairy continues to build consumer trust and inspire more families to reach for real dairy, during the school year and beyond.