Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Coborn’s campaign highlights women in dairy
Midwest Dairy partnered with Coborn’s during June Dairy Month to celebrate the women shaping Minnesota’s dairy industry through an integrated consumer campaign that built trust…
Dairy demand grows through targeted Kroger campaigns
Midwest Dairy partnered with Kroger Precision Marketing during the 2025 holiday season and January 2026 to promote dairy through two integrated digital campaigns that encouraged…
Cub Foods partnership drives dairy sales
Midwest Dairy partnered with Cub Foods this spring to promote Essential Everyday dairy products through two integrated marketing campaigns that reached more than 1.2 million…
Lactose Free at Cub Foods
Midwest Dairy and Cub Foods partnered on a timely campaign this past winter that demonstrates how the right message can connect with today’s consumers and…
Turning protein trends into dairy wins across retail stores
Prioritizing protein in everyday eating has become widely mainstream. According to Mintel research, “protein is a major purchase driver within cheese overall: 71.94% of US consumers…
Cub Foods holiday dairy bundling drives results
The holidays are a time for baking, cooking, and gathering around the table, and dairy is at the heart of those traditions. To help make…
Protein powers retail partnerships in January
According to the Hartman Group, protein ranks number one across generations in nutrient importance. Midwest Dairy research has found that 86% of consumers over the…
Key moments lead to big sales in 2025
In 2025, Midwest Dairy leaned into celebrating key moments with retail partners throughout the 10-state region. Backed by consumer insights and research, these key moments…
Dairy wins back-to-school and tailgating season
During the fall back-to-school and tailgating season, Midwest Dairy teamed up with several retail partners to drive demand for dairy products across the 10-state region.…
Driving dairy sales through the holiday season
Midwest Dairy partnered with both Dierbergs and Hy-Vee to engage consumers through dairy-focused activations in October and December 2025. The campaigns combined in-store promotions, social…
Partnering with processors to drive dairy innovation
Throughout 2025, Midwest Dairy hit the road to meet with processors across our region to learn, explore, and discuss opportunities for collaboration to bring dairy…
Freddy’s Frozen Custard and Steakburgers partnership makes an impact
Midwest Dairy and Freddy’s Frozen Custard and Steakburgers teamed up in 2025 for an impactful partnership. The goal was to collaborate on influencer activations, support…