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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.


Example of Fareway grocery ad

Dairy wins the holidays

Midwest Dairy partnered with Fareway, a grocery retailer, on a two-month campaign to grow the dairy category during the festive season by providing shoppers with…

Sample Schnucks grocery ad

Score big with dairy at Schnucks

In February 2024, Midwest Dairy partnered with Schnucks to boost incremental sales during their Super Bowl ad campaign, offering double points for purchasing cream cheese….

Dollar General dairy milk campaign results

At the end of 2023 and into January 2024, Midwest Dairy partnered with Dollar General stores to grow fluid milk sales. By featuring Undeniably Dairy…

grocery ad featuring quiche

Grocery partnerships drive dairy sales

Checkoff seeks opportunities to drive dairy product sales, starting with partners eager to work with checkoff to spotlight the dairy case. In 2023, two grocery…

Dollar General logo

Checkoff welcomed a new partner in 2023, Dollar General

Midwest Dairy connected with shoppers as checkoff promoted fluid milk through a new 2023 sales partner, Dollar General. Dollar General is the number two grocery…

Chicory logo

Capitalizing on the importance of recipe promotions

Midwest Dairy continuously explores ways to drive dairy sales through online recipe promotions. Research shows that 88 percent of consumers use online recipes, with 17…

Freddy's Burgers offers

Working towards menu innovation with Freddy’s Frozen Custard and Steakburgers

Midwest Dairy partnered with Freddy’s Frozen Custard and Steakburgers (Freddy’s) to promote different dairy-based limited-time offer (LTO) programs in their restaurants throughout 2023. Together, we…

Cub Instagram post featuring Kennedy Youngrin

Utilizing dairy voices in partner retail campaigns

Checkoff consumer research suggests that most consumers in the 10-state region trust dairy farmers and look to them to help understand on-farm sustainability and animal…

Kroger dairy ad

Kroger Precision Marketing holiday ads

This past holiday season, Midwest Dairy partnered with Kroger Precision Marketing (KPM) to drive incremental dairy sales and awareness of dairy through targeted offsite display…

Kwik Trip limited time offer milks

Flavored milk drive sales Kwik Trip

In 2023, Midwest Dairy partnered with Kwik Trip/Kwik Star to promote their limited-time offer of milk flavors. This partnership aimed to encourage innovation in the…

instacart milk deal

Driving eCommerce sales with Instacart

Midwest Dairy continues to evaluate opportunities with Instacart as online grocery shopping remains a popular option for shoppers. Research shows that nearly 80 percent of…

Hands holding phone with Casey's offer

Promoting milk in December

Casey’s General Store To kick off the end of the year, Midwest Dairy partnered with Casey’s General Store to offer an Online Rewards App deal…