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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Close up of cottage cheese with seasoning, carrot sticks, and celery sticks

Back-to-school partnership with Schnucks drives strong dairy sales

Midwest Dairy once again partnered with Schnucks Markets to support their annual back-to-school marketing campaign, helping families discover easy, nutritious meal ideas during one of…


Close up of limited time milk offers from Kwik Trip

Seasonal dairy flavors shine in Kwik Trip’s limited-time offers

Midwest Dairy continued its 2025 partnership with Kwik Trip/Kwik Star by supporting a series of limited-time offers (LTOs) that helped the popular convenience chain reach…


Love Dairy. Love Local: June campaigns celebrate farmers and drive sales

June is National Dairy Month—a perfect time to celebrate dairy farm families and the wholesome, nutritious products they provide. Each year, Midwest Dairy leverages this…


Hen house BariGirls recipe

Back-to-school boost: Hen House shoppers choose dairy

As families settled into the busy back-to-school season, Midwest Dairy and Hen House Markets partnered to make dairy the star of the lunchbox. This collaboration…


Example of dairy ad with Fareway

Cheese and meat team Up for game-day wins

In September, Midwest Dairy partnered with Fareway Stores to celebrate the perfect game-day pairing, cheese and meat, just in time for football season and cozy…


Scooters Coffee promotion

Midwest Dairy & Scooter’s Coffee: “Clear the List” campaign

Midwest Dairy partnered with Scooter’s Coffee locations in Sioux Falls, Brandon, Tea, Madison, Brookings, Vermillion, and Harrisburg, South Dakota, to support 415 local teachers through…


Examples of limited time offers from Kwik Trip

New LTOs at Kwik Trip and Kwik Star

In 2025, Midwest Dairy continued its successful partnership with Kwik Trip/Kwik Star by supporting limited-time offers (LTOs) featuring ice cream and milk pint products. By…


Examples of Cub Foods June Dairy Month ads

Fresh, local, and Undeniably Dairy – Cub Foods’ summer celebration

This summer, Cub Foods partnered with Midwest Dairy to bring farm-fresh goodness to shoppers through two major activations celebrating local dairy in fun and flavorful…


Online grocery shopping image

How dairy is winning in the digital aisle

The way we shop for groceries has dramatically transformed over the past few decades, and dairy is keeping pace every step of the way. From…


Dairy ad in Kum & Go/Maverick gas station

Midwest Dairy teams up with Maverik Inc. to drive milk sales

This spring, Midwest Dairy partnered with Dairy West and Maverik Inc., the 12th-largest convenience store chain in the U.S., to launch two bold promotions in…


Examples of Cub Food's ads in the spring

Serving up taste and value: dairy shines in Cub Food’s spring campaign

In March, Midwest Dairy partnered with Cub Foods on a successful, month-long campaign celebrating dairy’s unbeatable taste, value, and versatility. Anchored by two full-page, dairy-inspired…


Kids in the Kitchen brings dairy center stage

Midwest Dairy partnered with Coborn’s Inc. this spring to highlight the versatility and nutrition of Greek yogurt in a special Kids in the Kitchen segment…