Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Cub Foods holiday dairy bundling drives results
The holidays are a time for baking, cooking, and gathering around the table, and dairy is at the heart of those traditions. To help make…
Protein powers retail partnerships in January
According to the Hartman Group, protein ranks number one across generations in nutrient importance. Midwest Dairy research has found that 86% of consumers over the…
Key moments lead to big sales in 2025
In 2025, Midwest Dairy leaned into celebrating key moments with retail partners throughout the 10-state region. Backed by consumer insights and research, these key moments…
Dairy wins back-to-school and tailgating season
During the fall back-to-school and tailgating season, Midwest Dairy teamed up with several retail partners to drive demand for dairy products across the 10-state region.…
Driving dairy sales through the holiday season
Midwest Dairy partnered with both Dierbergs and Hy-Vee to engage consumers through dairy-focused activations in October and December 2025. The campaigns combined in-store promotions, social…
Partnering with processors to drive dairy innovation
Throughout 2025, Midwest Dairy hit the road to meet with processors across our region to learn, explore, and discuss opportunities for collaboration to bring dairy…
Freddy’s Frozen Custard and Steakburgers partnership makes an impact
Midwest Dairy and Freddy’s Frozen Custard and Steakburgers teamed up in 2025 for an impactful partnership. The goal was to collaborate on influencer activations, support…
Protein-packed snack boxes spotlight dairy at Farmer’s Fridge
This fall, Midwest Dairy partnered with Farmer’s Fridge to launch two new snack boxes designed to spotlight dairy as a modern, protein-packed option for busy…
Scooter’s partnership boosts dairy in iced drinks
In 2025, Midwest Dairy launched a new partnership with Scooter’s Coffee, a fast-growing drive-thru brand known for its friendly service, customizable drinks, and focus on…
Seasonal dairy flavors finish strong at Kwik Trip
Midwest Dairy and Kwik Trip/Kwik Star wrapped up their 2025 partnership with two final limited-time offers that kept dairy front and center during the winter…
Holiday entertaining puts dairy in the spotlight
This past holiday season, dairy was front and center for families across the upper Midwest through Coborn’s Dairy & Merry: Festive Bites Made Simple campaign.…
Dairy shines in Runza’s shake and ranch favorite
This summer, Midwest Dairy partnered with Runza to bring dairy front and center through a series of popular menu promotions, including a limited-time milkshake flavor,…