Driving cheese sales through Instacart
Instacart is a grocery shopping and delivery service that serves customers who order groceries online from participating retailers—a service popularly used by many retailers within…
Kroger partnership utilizing e-commerce
In the fall of 2022, Midwest Dairy partnered with Kroger Precision Marketing (KPM) to drive incremental dairy sales through targeted off-site ads. Through August and…
Building sales and trust in dairy during the holiday season
Midwest Dairy capitalized on the holiday season by promoting dairy products consumers love to use when making celebratory meals or enjoying a snow day with…
Providing virtual checkoff resources to retail partners
Checkoff resources were hard at work in 2022 as we armed retail partners with innovative ways to drive dairy sales at the virtual dairy case….
E-commerce proves an opportunity for dairy
Ramping up e-commerce efforts was a priority during the pandemic for many retailers. Because consumers could not readily shop when convenient and wanted to avoid…
Working with convenience stores to grow dairy demand
Over 93 percent of milk sales are made in the retail and foodservice channels combined. Because of the opportunity retail and foodservice provide, Midwest Dairy…
Fall partnerships driving demand for dairy
This fall, many Midwest Dairy partners worked with us to create different marketing campaigns and activations to promote dairy products to customers when ordering off…
Celebrating back-to-school campaigns with retail partners
Back-to-school is always a great theme for retail partners to activate. As busy parents look for ways to keep their kids healthy, it allows them…
The Hatchery Pitch picks a winner
On September 15th, five new and upcoming food companies pitched their businesses to a panel of five judges at The Hatchery to win six months…
Back to school with Price Chopper Enterprises
Price Chopper Enterprises and Midwest Dairy partnered to kick off the back-to-school season with three kid-friendly recipes. The recipes featured include Banana Blender Muffins, Chocolate…
National Dairy Month retail partners show success
National Dairy Month this past June proved successful as many partners helped Midwest Dairy promote dairy products at the cooler case. Between special promotions, local…
Partners celebrate National Dairy Month
This National Dairy Month, Midwest Dairy prioritized partnerships with different companies to increase sales within the 10-state region. These partners had to opportunity to celebrate…