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Checkoff at Work


kum and go mobile app

Kum & Go promotion hits a home run with online app users

Recently, Kum & Go’s 384 stores promoted single-serve white or flavored milk with the purchase of any fresh item, including the opportunity to earn 300…

New farmer face to be featured with Cub Foods

Meet Kennedy Youngren, a dietitian, mom, and fourth-generation dairy farmer featured as Cub Food’s “The Farmer of Cub”.

Burrata arugula salad

Helping provide dairy innovation and new recipes to partners

While focusing on driving demand in dairy, Midwest Dairy seeks positive collaborations with retail and foodservice partners to bring dairy to life. Checkoff can bring…

Cub Foods Magazine ad

Spring and summer sales campaigns see success

Midwest Dairy and our partners promoted dairy this spring and summer with fun and informative marketing programs designed to catch consumers’ attention and bring innovation…

Coborn’s promotes dairy sustainability during Earth Day 2023

During the month of April, Midwest Dairy partnered with Coborn’s to celebrate the sustainability efforts of dairy farmers and drive incremental sales of dairy products….

Dairy is a valuable category for retailers

In 2015, a retail space-to-sales analysis called the “2015 Grocery SuperStudy” was completed by Willard Bishop, a consumer products data and insights consulting firm. The…

Price Chopper Enterprises promotes dairy recipes

In April of 2023, Midwest Dairy partnered with Price Chopper Enterprises to reach their audience by promoting three different recipes: Vanilla French Toast with Honey…

Spring partnership with Dierbergs Markets kicks off

Midwest Dairy and Dierbergs Markets kicked off their 2023 partnership this spring with two dairy-focused campaigns.  At the end of March, Dierbergs worked with their…

Smoothie toolkits for schools

Over the past three years, Midwest Dairy has funded school equipment grants for opportunities that go beyond the milk carton. The Beyond the Milk Carton series is designed to…

Providing virtual checkoff resources to retail partners

Checkoff resources were hard at work in 2022 as we armed retail partners with innovative ways to drive dairy sales at the virtual dairy case….

E-commerce proves an opportunity for dairy

Ramping up e-commerce efforts was a priority during the pandemic for many retailers. Because consumers could not readily shop when convenient and wanted to avoid…

Working with convenience stores to grow dairy demand

Over 93 percent of milk sales are made in the retail and foodservice channels combined. Because of the opportunity retail and foodservice provide, Midwest Dairy…