Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Fuel your game day with dairy: Fareway tailgating favorites score big
Midwest Dairy and Fareway Stores Inc. teamed up this past September to deliver a game-winning drive for dairy sales as we targeted fall tailgating activations….
Midwest Dairy partners with Casey’s to deliver a sweet deal
In November, Midwest Dairy partnered with Casey’s General Stores, Inc. to launch a promotion for more than 6.5 million Casey’s online loyalty rewards members. This…
Price Chopper and Cub Foods utilize online recipes to connect with shoppers
Research shows that 91 percent of consumers use online recipes as their primary source of meal inspiration. Online platforms like Pinterest, which provide quick and…
Freddy’s Frozen Custard and Steakburgers partnership continues to drive incremental sales of dairy
Midwest Dairy is focused on developing partnerships with foodservice operations with a strong presence in our 10-state region to drive dairy sales through menu innovation,…
Driving dairy sales during Back-to-School season
During the back-to-school season in August and September, Midwest Dairy partnered with several vendors to execute a multi-channel marketing strategy designed to increase demand for…
Triple Chocolate Brownie Fudge LTO at Kwik Trip
From July to September 2024, Midwest Dairy partnered with Kwik Trip/Kwik Star to promote their limited-time offer (LTO) Triple Chocolate Brownie Fudge ice cream pints—this…
Runza sweet treats connect the farm to table
Midwest Dairy’s partnership with Runza leverages checkoff dollars to drive dairy sales while also connecting consumers to dairy’s farm-to-table story. In April 2024, Midwest Dairy…
Savings a Float at Dierbergs
Dierbergs Markets and Midwest Dairy partnered to celebrate ice cream during July. This partner is based out of St. Louis, Missouri, and has 26 locations…
Back to school bites at Coborn’s
In August 2024, Midwest Dairy partnered with Coborn’s Inc. to sponsor their Back-to-School Kids Cook at Home Virtual Class, presented on August 14 through Coborn’s online…
Promoting sustainable dairy through Kroger Precision Marketing
In April of 2024, Midwest Dairy partnered with Kroger Precision Marketing (KPM) to drive incremental dairy sales and awareness of dairy through targeted offsite display…
Going back to school with Walmart and Dollar General
With back-to-school season right around the corner, consumers are feeling inflationary pressures on their household budgets and are looking for affordable solutions. Dairy checkoff identified…
Cub Foods Springtime magazine celebrates the re-invention of cottage cheese
Midwest Dairy partnered with Cub Foods, a retailer from Stillwater, MN, during March to educate consumers on the nutritious and high-protein uses of cottage cheese. Easy…