Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Fuel Your Best Self at Schnucks
This past January, Schnucks Markets relaunched its shopper marketing program, “Fuel Your Best Self,” with a focus on transforming Schnucks into a healthy food destination…
Fareway’s protein-powered promotions drive dairy demand
In March, Fareway Inc. and Midwest Dairy launched the successful Dairy Strong campaign, showcasing the high-protein dairy products that today’s consumers are looking for. With…
Price Chopper promotes lactose free milk
February is Lactose Intolerance Awareness Month, a time dedicated to raising awareness about this condition and the products available for consumers. Price Chopper values sharing…
Protein for the win!
According to the 2024 Innova Trends Survey, one in four U.S. consumers reports always checking for specific ingredients on product packaging. Additionally, 40% of consumers…
Power up with dairy through Albertson’s Media Collective
In January, Midwest Dairy collaborated with vendors, retailers, and partners to promote the protein and health benefits of dairy, aiming to drive incremental sales. This…
Appealing to families through new tactics
The We Are Family campaign was a partnership among checkoff, Walmart.com, and Dollar General aimed at connecting with shoppers who already purchase dairy and those…
Making delicious connections through recipes to drive dairy sales
More than 90% of consumers rely on online recipes and meal inspiration. Additionally, 86% of consumers have been inspired by online recipes to explore new…
Midwest Dairy capitalizes on cheesy partnerships
Pizza is a beloved staple enjoyed by people of all ages and backgrounds, making it a key area of focus for Midwest Dairy. Midwest Dairy…
Checkoff partners celebrate June Dairy Month
June is Dairy Month, a national celebration widely supported by many Midwest Dairy retail partners. It is a great time to promote dairy products in…
Maximize the holiday season grocery shopping with Instacart
During the holiday season in November and December, Midwest Dairy partnered with Chicory and Instacart to implement a multi-channel marketing strategy to increase demand for…
Hen House promotes dairy through recipes
In January 2024, Midwest Dairy partnered with Hen House Markets to increase dairy sales through recipe-driven marketing. Research shows consumers are eager to reset their…
Fareway spreads holiday cheer with a dairy-driven campaign
During the recent holiday season, Midwest Dairy partnered with Fareway Stores, Inc. to make dairy a central ingredient in every festive meal. With the growing…