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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Woman eating yogurt

Fuel Your Best Self at Schnucks

This past January, Schnucks Markets relaunched its shopper marketing program, “Fuel Your Best Self,” with a focus on transforming Schnucks into a healthy food destination…


Bowl of yogurt with Fareway logo

Fareway’s protein-powered promotions drive dairy demand

In March, Fareway Inc. and Midwest Dairy launched the successful Dairy Strong campaign, showcasing the high-protein dairy products that today’s consumers are looking for. With…


Close up of overnight oats in a jar with Price Chopper logo

Price Chopper promotes lactose free milk

February is Lactose Intolerance Awareness Month, a time dedicated to raising awareness about this condition and the products available for consumers. Price Chopper values sharing…


Woman enjoying yogurt outside

Protein for the win!

According to the 2024 Innova Trends Survey, one in four U.S. consumers reports always checking for specific ingredients on product packaging. Additionally, 40% of consumers…


Dairy promoted on Jewel-Osco website

Power up with dairy through Albertson’s Media Collective

In January, Midwest Dairy collaborated with vendors, retailers, and partners to promote the protein and health benefits of dairy, aiming to drive incremental sales. This…


Examples of We Are Family campaign assets

Appealing to families through new tactics

The We Are Family campaign was a partnership among checkoff, Walmart.com, and Dollar General aimed at connecting with shoppers who already purchase dairy and those…


Woman baking using online recipe

Making delicious connections through recipes to drive dairy sales

More than 90% of consumers rely on online recipes and meal inspiration. Additionally, 86% of consumers have been inspired by online recipes to explore new…


Godfather's Pizza with dairy farmers

Midwest Dairy capitalizes on cheesy partnerships

Pizza is a beloved staple enjoyed by people of all ages and backgrounds, making it a key area of focus for Midwest Dairy. Midwest Dairy…


African American man checking out milk

Checkoff partners celebrate June Dairy Month

June is Dairy Month, a national celebration widely supported by many Midwest Dairy retail partners. It is a great time to promote dairy products in…


woman baking holiday goods with daughter

Maximize the holiday season grocery shopping with Instacart

During the holiday season in November and December, Midwest Dairy partnered with Chicory and Instacart to implement a multi-channel marketing strategy to increase demand for…


Two women holding arms up

Hen House promotes dairy through recipes

In January 2024, Midwest Dairy partnered with Hen House Markets to increase dairy sales through recipe-driven marketing. Research shows consumers are eager to reset their…


Bowl of chili featuring dairy products

Fareway spreads holiday cheer with a dairy-driven campaign

During the recent holiday season, Midwest Dairy partnered with Fareway Stores, Inc. to make dairy a central ingredient in every festive meal. With the growing…