Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Going back to school with Walmart and Dollar General
With back-to-school season right around the corner, consumers are feeling inflationary pressures on their household budgets and are looking for affordable solutions. Dairy checkoff identified…
Cub Foods Springtime magazine celebrates the re-invention of cottage cheese
Midwest Dairy partnered with Cub Foods, a retailer from Stillwater, MN, during March to educate consumers on the nutritious and high-protein uses of cottage cheese. Easy…
Coborn’s celebrates Midwest roots
In April, Midwest Dairy partnered with Coborn’s to feature a “Midwest Roots” campaign. This campaign celebrated local Midwest farmers and their responsibly produced dairy, meat,…
Price Chopper Enterprises promotes dairy forward recipes
This past May, Midwest Dairy and Price Chopper Enterprises partnered to drive sales and trust for dairy through recipes. This campaign focused on moms and…
Supporting limited time milk at Jewel-Osco
In May, Midwest Dairy worked with Jewel-Osco to drive awareness of a limited time product and increase milk purchases. This activation focused on promoting Kemps…
Dierbergs promotes dairy for Easter
Dierbergs Markets and Midwest Dairy partnered to promote dairy during Easter. A primary focus for Dierbergs is promoting sales through their rewards app. Midwest Dairy…
Consumer demand for protein fuels dairy sales
Consuming protein-rich food is a top consumer health and nutrition trend. According to recent Innova Market Insights, 40 percent of consumers worldwide say protein is…
Dairy wins the holidays
Midwest Dairy partnered with Fareway, a grocery retailer, on a two-month campaign to grow the dairy category during the festive season by providing shoppers with…
Score big with dairy at Schnucks
In February 2024, Midwest Dairy partnered with Schnucks to boost incremental sales during their Super Bowl ad campaign, offering double points for purchasing cream cheese….
Dollar General dairy milk campaign results
At the end of 2023 and into January 2024, Midwest Dairy partnered with Dollar General stores to grow fluid milk sales. By featuring Undeniably Dairy…
Grocery partnerships drive dairy sales
Checkoff seeks opportunities to drive dairy product sales, starting with partners eager to work with checkoff to spotlight the dairy case. In 2023, two grocery…
Checkoff welcomed a new partner in 2023, Dollar General
Midwest Dairy connected with shoppers as checkoff promoted fluid milk through a new 2023 sales partner, Dollar General. Dollar General is the number two grocery…