Midwest Dairy partnered with Cub Foods this spring to promote Essential Everyday dairy products through two integrated marketing campaigns that reached more than 1.2 million consumers across social media, paid search, email, e-commerce, push notifications, digital inserts, and in-store advertising.
The Spring Magazine campaign, themed “More Moo for Less Moolah,” highlighted Essential Everyday butter, cheese, sour cream, cream cheese, and half-and-half. The Earth Month campaign followed with the “Local Tastes Better” message, featuring Cub private-label value-added milk along with Essential Everyday cottage cheese, butter, cheese, yogurt, and whipping cream.
The campaigns aligned with consumer trends showing increased confidence in retailer-owned dairy brands as shoppers seek quality products that deliver strong value.
Together, the campaigns generated 3,182,659 incremental pounds of milk sales, demonstrating how strategic retailer partnerships can strengthen dairy demand, increase sales of both traditional and value-added dairy products, and reinforce dairy’s value proposition for today’s consumers.