Midwest Dairy is proud to continue building trust with consumers by teaming up with some of the region’s most beloved athletic programs. From Nebraska to Illinois to South Dakota, these partnerships highlight dairy’s role in fueling performance, wellness, and sustainability, all while creating memorable fan experiences.
Husker Athletics: A Winning Tradition
Our strong partnership with Husker Athletics continues in 2025 with activations designed to connect Gen Z, parents, and general consumers to the power of dairy. Highlights include:
- Digital Student Athlete Influencer Content – Relatable videos and posts featuring athletes sharing how dairy supports their wellness and sustainability goals.
- Radio Ads During Volleyball Broadcasts – Fans will hear a Husker Volleyball player share why they’re “Powered by Dairy: Fueled for the game. Focused on the future.”
- Dairy Farmer Commercial – Airing Mondays on the Nebraska Coaches Show, spotlighting the people behind the product.
- Trivia Tuesdays – Fun, fan-focused dairy trivia on Husker Athletics’ social channels.
- Flex Cam Powered by Dairy – Debuting at select volleyball and basketball games, letting fans show their strength live on the big screen.
Through this long-standing partnership, dairy continues to shine as essential fuel for both athletes and everyday life.
Fighting Illini Athletics: A New Collaboration
This fall, Midwest Dairy is excited to launch a new partnership with the University of Illinois Fighting Illini Athletics. Together, we’ll highlight the role dairy plays in recovery, performance, and overall wellness. Fans can look forward to a new Flex Cam powered by dairy. At every home football game, fans will be encouraged to flex their muscles on the big screen and celebrate dairy-powered strength. Fans will also see an Athlete + Sports Dietitian video series. This special social media series, airing from October through December, features student athlete influencers and Illini sports dietitians sharing why dairy is their go-to fuel for performance and recovery. The sponsorship strengthens Midwest Dairy’s efforts to connect with fans and showcase the benefits of dairy nutrition in fun, authentic ways.
South Dakota State University: Go Big, Go Blue, Go Jacks!
At South Dakota State University (SDSU), the SDSU Dairy Drive continues to unite the dairy community, fans, and student-athletes. Partners, including Valley Queen, Bel Brands, AMPI, Prairie Farms, and the SDSU Dairy Science Department, join Midwest Dairy to create memorable game-day experiences.
New this year, fans will hear radio clips featuring student-athlete voices during football and basketball broadcasts. With more than 22,000 listeners per game, this platform is a powerful way to share dairy’s nutrition and sustainability story. Each clip closes with: “From powering performance to supporting everyday health, dairy helps us all bring our best game. Go Big, Go Blue, Go Jacks! See dairy differently at USDairy.com.”
Whether it’s in the heart of Husker Nation, at Fighting Illini home games, or with Jackrabbit fans in South Dakota, Midwest Dairy is committed to connecting with consumers in authentic, exciting ways. These partnerships highlight how dairy fuels athletes and supports everyday health, proving once again that dairy is the ultimate teammate.