In 2025, Midwest Dairy continued its partnership with Missouri Farmers Care and the St. Louis Cardinals, combining large-scale visibility with meaningful dairy storytelling. This collaboration helped bring agriculture, and dairy farming specifically, into one of Missouri’s most trusted and beloved settings, reaching millions of fans throughout the season.
The partnership delivered broad exposure through Missouri Farmers Care advertising across the Cardinals Radio Network, reaching more than 3.15 million listeners. Of the 477 radio spots aired during the season, 81 featured dairy-specific messages, helping reinforce dairy’s role in nutrition, animal care, and everyday life. Additional visibility included pitching-change features, Friday night Race to the Plate mascot races, seen by 449,000 fans across 12 games, and a consistent presence in Cardinals publications, with 35,000 printed copies distributed through Gameday Magazine, the Yearbook, and the Scorecard.
On-Site Activations Connect Fans with Dairy Farmers
Midwest Dairy also led two on-site fan engagement events that allowed farmers to connect directly with Cardinals fans.
On June 21, Midwest Dairy hosted a Growth Poster Giveaway Night, which drew more than 34,000 fans. A Missouri dairy farmer threw out the ceremonial first pitch, and Midwest Dairy shared its partnership story through a pregame on-camera interview. The first 10,000 fans ages 15 and younger received a growth poster featuring Cardinals player Masyn Winn, paired with Undeniably Dairy messaging.
A second activation took place on September 19 during Farmers in Ford Plaza Night, welcoming nearly 30,000 fans. Dairy farmers engaged with attendees through trivia, giveaways, and conversations about animal care and modern farming practices. Fans also explored a hands-on cow feed display and took photos with Sweet Bessie, while Midwest Dairy hosted dairy farmers in a game-day suite.
Extending the Message Beyond the Ballpark
To continue the conversation after game day, Midwest Dairy partnered with Audacy to geofence Busch Stadium and retarget attendees for 30 days following each event. These digital ads promoted the Cows Come First platform and reached adults ages 18–34 and parents ages 25–44 across the Missouri and St. Louis markets. The campaign generated nearly 500,000 impressions and approximately 2,100 clicks to usdairy.com—extending dairy’s message well beyond the stadium walls.