This spring and summer, Midwest Dairy continued their partnership with Kwik Trip/Kwik Star to bring an exciting lineup of milk and ice cream flavors to consumers, combining product innovation with a strong in-store and social media campaign designed to drive awareness.
The lineup featured four limited-time offerings:
- Creamy Cold Brew Ice Cream 48 oz.
- PB N Joy Ice Cream Pint
- Root Beer Milk Pint (established Limited Time Offer flavors)
- Blue Moon Milk Pint
A brand-new flavor, Cherry Dipped Ice Cream Pint, was also introduced to the Kwik Star lineup as a permanent addition.
The flavors rolled out throughout the season, giving shoppers something new to discover from mid-spring through the end of summer. In-store radio, digital displays, and dairy clings helped bring each product to life at the point of purchase, while influencer ice cream videos extended the excitement into consumers’ social feeds.
The campaign generated over 70 million promotional in-store impressions and radio plays, including 2.1 million social impressions and 130,000 engagements from social media posts and influencer reels.
Together, the featured products generated 2.5 million incremental pounds of milk sales.
That translates into meaningful demand for the milk produced by local dairy farmers. The campaign’s success demonstrates the value of combining innovative new flavors, the return of consumer favorites, and strategic promotion to create excitement around dairy. By giving consumers new and familiar flavors to enjoy, Midwest Dairy and Kwik Star are making dairy a compelling choice while strengthening the connection between consumers and the local farmers who produce their milk.