June is National Dairy Month—a perfect time to celebrate dairy farm families and the wholesome, nutritious products they provide. Each year, Midwest Dairy leverages this key moment to remind shoppers of dairy’s local goodness and inspire them to choose real dairy more often.
This June, we teamed up with retail partners across our 10-state region to share the message “Love Dairy. Love Local.” Research shows nearly half of consumers would buy more dairy if they knew it came from a local farm—and this campaign brought that insight to life.
The stories below highlight just a sampling of the many June Dairy Month activations across the Midwest. Look for even more examples and results in the Winter Dairy Promotion Update magazine, hitting mailboxes in December!
Celebrating June Dairy Month at Hen House
In Kansas City, Hen House Markets featured a summer grilling recipe from local Chef Jasper, Mozzarella Stuffed Mushrooms, to promote dairy in an easy, flavorful way. The campaign included:
- Video recipe and social media posts featuring dairy messaging.
- Circular ad placements and website sliders.
- Two email blasts linking to the recipe and promoting cheese.
The campaign reached 381,000 consumers with strong engagement and visibility for dairy’s role in everyday meals.
Local Flavor, Dairy Love
Partnering with United Natural Foods, Inc. (UNFI), Midwest Dairy helped more than 160 stores, including Cub Foods, Dierbergs, Knowlan’s, and Niemann’s, celebrate local dairy across Iowa, Minnesota, Illinois, and Missouri.
- Banner ads and digital coupons featured dairy staples like milk, cheese, yogurt, and ice cream.
- Shopper extension ads reached new and returning customers online.
Despite a nationwide cybersecurity disruption, the campaign earned 1.5 million digital impressions, proving the lasting power of local storytelling and digital outreach to keep dairy top of mind.
Dierbergs Doubles Down on Dairy
Dierbergs Markets in Missouri and Illinois promoted dairy through their rewards program, offering double on key products each week in June—from ice cream and sour cream to cheese and cottage cheese.
- Weekly recipes tied to each featured product, including Banana Split Shake, BLT Overnight Salad, and BBQ Chicken Pizza.
- Over 144,000 incremental pounds of milk sold.
Dierbergs reported record engagement from rewards members, and the success will inform future campaigns in 2025 and 2026.
Real Dairy, Real Local with Fareway
Fareway Stores celebrated June Dairy Month through an integrated in-store and online campaign showcasing the families and flavors behind local dairy.
- Influencer content from The Hummingbirds network featured personal farm stories and trending recipes.
- A viral cottage cheese chips recipe and live cooking classes connected with shoppers in fresh ways.
- Regional TV and digital channels extended reach, engaging 4.8 million consumers.
The campaign strengthened collaboration between Fareway, Midwest Dairy, and local farmers—highlighting the trust, quality, and pride behind every dairy purchase.
Celebrating Dairy from Farm to Fridge with Coborn’s
Midwest Dairy teamed up with Coborn’s, Cash Wise, and Marketplace Foods to share local farm stories and highlight dairy’s journey from farm to fridge.
- Social posts reached over 75,000 people, featuring an on-farm video with 4th-generation dairy farmer Quinci Schmidt and Princess Kay of the Milky Way, Rachel Visser.
- Healthy, high-protein summer recipes by dietitian Kennedy Youngren inspired families to enjoy dairy in new ways.
- Digital ads, emails, and in-store signage reminded shoppers that 94% of U.S. dairy farms are family-owned and milk travels from farm to store in just 48 hours.
The campaign drove more than 330,000 incremental pounds of milk, a clear sign that celebrating local farmers resonates with consumers.
Price Chopper Celebrates with Family Favorites
Midwest Dairy and Price Chopper launched two recipe-based campaigns in June—one focused on kids and another on summer BBQ favorites.
- Recipes included Ice Cream Fruit Tacos, Whipped Feta Pita Boards, and more.
- Shared through email, social media, and print ads with QR codes linking directly to recipes and shopping lists.
Combined, the campaigns reached more than 1 million consumers and drove 70,000 incremental pounds of milk, showing the value of creative, family-friendly content to inspire dairy sales.
Together, these efforts showcased dairy’s versatility, local roots, and connection to the families who produce it—all while driving measurable results.