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Omaha Storm Chasers and Union Omaha partnership delivers dairy messages to fans

October 26, 2023


0 minute read

Midwest Dairy strives to engage with consumers by bringing dairy’s sustainable nutrition story to unexpected places. New in 2023, Midwest Dairy partnered with the Omaha Storm Chasers local baseball team and the Union Omaha soccer team to engage with eager fans.   

The Omaha Storm Chasers partnership included a Homestand Highlights 13-part social media video series after the conclusion of each homestand game across the Omaha Storm Chasers’ social media channels. This content weaved in dairy nutrition and sustainability messaging. The partnership resulted in over 51,000 views across the 13-part video series on Facebook, YouTube, and X/Twitter.

The Union Omaha soccer partnership featured Undeniably Dairy as the Final Score Presenting Partner with in-stadium activation at the conclusion of each home match, along with the Union Omaha social media channels. This included PA announcements with the Undeniably Dairy logo on the video board presenting the Final Score at each game, as well as the Final Score graphic with the Undeniably Dairylogo posted on social media channels. In addition to the in-stadium and social activation, the partnership included the ESPN+ on-air announcement of Final Score. This partnership generated over 465,791 impressions and over 22,000 engagements with fans.