February is Lactose Intolerance Awareness Month, a time dedicated to raising awareness about this condition and the products available for consumers. Price Chopper values sharing recipes that cater to all shoppers, including those who are lactose intolerant. Price Chopper operates 52 stores in the Greater Kansas City Metro area, locally owned by the Ball, Cosentino, McKeever, and Queen families, all of whom reside in Kansas City and oversee daily store operations.
Throughout February, Midwest Dairy and Price Chopper partnered to promote dairy’s role in the diet and highlight lactose-free options. Using two recipes previously developed in partnership with Midwest Dairy, Price Chopper promoted lactose-free milk and featured a discounted product along with the recipes in their weekly circular. These two recipes featured Chocolatey Peanut Butter Overnight Oats and Vanilla Latte Overnight Oats. Shoppers accessed the recipes via QR code in the circular ad. In addition to the circular ad support, Price Chopper shared the recipes on social media and through email.
While the total reach of consumers is not calculated, the campaign generated 200,000 impressions through social media and email. As a result of the campaign, over 20,000 incremental pounds of milk were sold.