After decades of sales weakness, dairy milk made a comeback in 2024. Retail dollar sales of dairy milk increased 2% overall in 2024 to $17.1 billion, according to Chicago-based market research firm, Circana. There was also an increase in the amount of whole milk purchased at retail outlets and a decrease in plant-based milk. In this webinar, Midwest Dairy explores dairy milk’s growth opportunities within the U.S. retail landscape.