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Understanding Growth Opportunities: Dairy Milk

After decades of sales weakness, dairy milk made a comeback in 2024. Retail dollar sales of dairy milk increased 2% overall in 2024 to $17.1…

Family drinking milk

Consumer Perceptions: Driving Dairy Product Innovation

According to Innova Market Insights, there are five vital consumer trends driving dairy’s future market opportunities. These trends are based on wide-ranging, global consumer surveys.…

Group of attractive teenage students in town eating ice cream.

Winning Over Gen Z

While the full opportunity of Gen Z won’t be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both.…

African American Man in Cheese Aisle

Cheese: What’s New

Cheese consumption in the U.S. is at an all-time high of nearly 42 pounds per person, according to US Department of Agriculture (USDA) data. The…

Cows graze in a pasture against the background of wind turbines,

Sustainability: Consumer Perceptions Driving Dairy Innovation

According Innova Market Insights, sustainability issues remain top of mind as the effects of climate change become more pronounced. Join Midwest Dairy as we explore…

Dairy milk graph

Understanding Growth Opportunities: Value-Added Milk

According to Circana’s latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show…

What You Do, Dairy Does Too

Spread the awareness of the delicious benefits of dairy through our What You Do, Dairy Does Too toolkit!

Undeniably Dairy Logo

Utilize the dairy checkoff newest campaign to share dairy’s undeniable goodness!

Elevate Your Event

Elevate your next event with these fun ideas.

Cheese Pairing & Cheese Board Guide

Learn the simple steps to wow guests with a perfect cheese paired with fruits, dips, and wine.