Understanding Growth Opportunities: Dairy Milk
After decades of sales weakness, dairy milk made a comeback in 2024. Retail dollar sales of dairy milk increased 2% overall in 2024 to $17.1…
Consumer Perceptions: Driving Dairy Product Innovation
According to Innova Market Insights, there are five vital consumer trends driving dairy’s future market opportunities. These trends are based on wide-ranging, global consumer surveys.…
Winning Over Gen Z
While the full opportunity of Gen Z won’t be realized until they fully hit adulthood, approximately 95% are engaging with foodservice, retail food, or both.…
Cheese: What’s New
Cheese consumption in the U.S. is at an all-time high of nearly 42 pounds per person, according to US Department of Agriculture (USDA) data. The…
Sustainability: Consumer Perceptions Driving Dairy Innovation
According Innova Market Insights, sustainability issues remain top of mind as the effects of climate change become more pronounced. Join Midwest Dairy as we explore…
Understanding Growth Opportunities: Value-Added Milk
According to Circana’s latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show…
What You Do, Dairy Does Too
Spread the awareness of the delicious benefits of dairy through our What You Do, Dairy Does Too toolkit!
Undeniably Dairy Logo
Utilize the dairy checkoff newest campaign to share dairy’s undeniable goodness!
Cheese Pairing & Cheese Board Guide
Learn the simple steps to wow guests with a perfect cheese paired with fruits, dips, and wine.