In 2025, Midwest Dairy launched a new partnership with Scooter’s Coffee, a fast-growing drive-thru brand known for its friendly service, customizable drinks, and focus on speed and convenience. Many of Scooter’s menu items are made with real dairy, making the brand a natural fit for a collaboration focused on driving dairy use in beverages consumers already love.
This fall, the partnership focused on better understanding customer interest in cold foam and encouraging more people to try it. Cold foam is a whipped dairy topping added to iced drinks that creates a smooth, velvety layer of creaminess without fully mixing into the beverage. Its popularity continues to grow because it adds flavor, protein, and a premium feel to iced coffee and specialty drinks.
A Limited-Time Offer to Drive Trial
From October 20-24, Scooter’s Coffee offered a free cold foam upgrade on any large drink at 10 locations within Midwest Dairy’s territory. The promotion invited customers to experience cold foam made with real dairy while enhancing their favorite iced beverages.
The goal was twofold: encourage customers to try cold foam and encourage upgrades from medium to large drinks by highlighting the added value of a dairy-based topping.
Strong Visibility and Engagement
Each participating location received banners, yard signs, and window signage to promote the offer. The promotion was also supported with social media content in local markets, helping extend awareness beyond the drive-thru lane.
In just nine days, the campaign delivered strong digital results with 2,966,586 in reach and 6,258,598 impressions, impressing Scooter’s Coffee leadership and confirming interest in dairy-forward beverage innovation.
Measurable Sales Impact
Key performance indicators focused on changes in large drink and cold foam sales before, during, and after the promotion. Results showed:
- Cold foam units sold increased by 60% during the promotion.
- Large drink units sold increased by 8%, suggesting many customers added cold foam when it was offered.
The data also revealed opportunities to better communicate the benefits of protein-based cold foam options in future promotions.
Looking Ahead to 2026
Midwest Dairy and Scooter’s Coffee are now using these insights to shape future promotions and explore additional dairy-forward beverage innovation in 2026. Partnerships like this show how dairy can elevate everyday menu items while driving real demand for dairy farm families.