Midwest Dairy and Kwik Trip/Kwik Star wrapped up their 2025 partnership with two final limited-time offers that kept dairy front and center during the winter season: Egg Nog milk pints and Snow Mint ice cream. These seasonal flavors continued Kwik Trip’s strategy of using innovation and taste to excite shoppers and drive demand for real dairy.
According to Mintel research, taste is the number one driver of food and beverage choices, and Kwik Trip’s rotating lineup of flavored milk and ice cream delivers on what consumers want most. Offering flavors for a limited time helps create urgency and keeps shoppers coming back to see what’s new in the dairy case.
Seasonal Flavors Get Big In-Store Visibility
Both products were supported with strong in-store promotion to ensure shoppers saw and heard about the new flavors during every visit.
For Egg Nog milk, Midwest Dairy supported:
- In-store cooler decals
- In-store digital video displays
These efforts resulted in 10,018,514 digital display plays and drove sales of just over 200,000 incremental pounds of milk.
For Snowmint ice cream, support included:
- In-store radio
- In-store digital video displays
- Cooler decals
This promotion delivered 946,689 in-store radio plays, more than 9.8 million digital display plays, and generated over 160,000 incremental pounds of milk.
Together, these two winter flavors kept dairy top of mind at the end of the year while reinforcing Kwik Trip’s reputation for creative, high-quality dairy products.
A Strong Finish to a Big Year for Dairy
These final two limited-time offers capped off a successful yearlong partnership. In total, Midwest Dairy supported nine limited-time milk and ice cream products at Kwik Trip/Kwik Star in 2025, including Triple Chocolate Fudge Ice Cream, Orange Dreamsicle Milk, and Banana Milk, among others. Across all flavors, the partnership drove more than 1.8 million incremental pounds of milk.
This approach shows how innovation, strategic promotion, and strong retail partnerships can turn new flavors into real demand for dairy farm families.
Looking Ahead to 2026
Plans are already underway to continue this successful partnership in 2026, with more creative flavors and high-visibility promotions that keep dairy exciting for consumers and valuable for farmers.