Midwest Dairy continued its 2025 partnership with Kwik Trip/Kwik Star by supporting a series of limited-time offers (LTOs) that helped the popular convenience chain reach more consumers with creative dairy products. From July through October, three seasonal flavors of ice cream and milk hit stores across the region, giving customers fun new ways to enjoy dairy and strengthening awareness of the innovative products coming from Kwik Trip’s dairy line.
Limited-time offers remain one of Kwik Trip’s most successful strategies for keeping dairy exciting, relevant, and top-of-mind for shoppers, especially younger audiences who enjoy trying new flavors.
Summer and Fall Flavors Drive Big Engagement
Between July and October, Midwest Dairy supported three unique LTOs designed to spark consumer interest and highlight real dairy:
Triple Chocolate Fudge Ice Cream
- Returning favorite available July–September
- Supported with dairy door clings and in-store digital displays
- Digital display ran 4,216,929 times
Orange Dreamsicle Milk
- Returning fan favorite available July–September
- Featured dairy door clings and in-store digital displays
- Digital display ran 5,783,611 times
Banana Milk
- New 2025 flavor available September–October
- Supported with dairy door clings, digital displays, and in-store radio
- Digital display ran 10,694,818 times
- In-store radio played 839,012 times
Each of these activations helped reinforce dairy’s versatility in fun, flavorful ways. The combination of signage, digital content, and in-store messaging ensured customers saw and heard about the LTOs multiple times throughout their shopping experience.
Strong Results and a Big Win for Dairy
Together, these three limited-time offers drove more than 564,000 incremental pounds of milk, demonstrating how innovative flavors and strong in-store promotion can boost dairy sales. The success also reinforces Kwik Trip’s commitment to offering unique dairy products that stand out to loyal shoppers.
More Seasonal Favorites Still to Come
Midwest Dairy will continue supporting two additional LTOs before the end of 2025: Snow Mint Ice Cream and Egg Nog Milk, both available now. These offerings keep dairy exciting during the holiday season and create continued momentum for the category.