In March, Midwest Dairy partnered with Cub Foods on a successful, month-long campaign celebrating dairy’s unbeatable taste, value, and versatility. Anchored by two full-page, dairy-inspired recipes featured in Cub’s Spring Magazine, the campaign spanned in-store signage, digital ads, social media, and email outreach — meeting shoppers in the dairy aisle and beyond.
According to recent industry data, taste remains the top driver of dairy purchases. Today’s consumers are looking for foods that taste great and offer nutritional value and affordability, making dairy a go-to choice for families.
One standout moment came from Cub’s popular Doable Dinners feature, in which cheese was starred in an easy, budget-friendly recipe. The Pepperoni Grilled Cheese, a quick, crowd-pleasing meal that serves four for under $25 in less than 30 minutes, was promoted with cooler door signage, QR code access to the recipe, and in-store cheese specials throughout the month.
The campaign reached over 1.2 million consumers through combined in-store and online promotions and drove 357,000 incremental pounds of milk sold. It also delivered on key consumer priorities: taste, affordability, convenience, and nutrition. Thanks to local dairy farmers, this campaign reinforced that dairy delivers, whether as a flavorful family meal or a nutritious daily staple.