South Dakota Dairy Princess

The South Dakota Dairy Princess has served as the state's official goodwill ambassador for the dairy industry for 58 years. Daughters of dairy farmers or dairy farm employees, or young women who work on dairy farms, are eligible to seek the title. The dairy princess typically makes appearances at consumer events, provides media interviews and helps to inform people about dairy farmers' dedication to their work, as well as communicating the importance of dairy products in our diet.