Reaching Consumers With and Through Partners
Partnerships are critical in ensuring dairy is available and accessible throughout our communities – from schools to grocery store shelves and food pantries across the Midwest. Learn more about the role dairy plays in strengthening our communities.
Dairy in the Market
The dairy case drives traffic and sales. Take milk, for example. Milk is the third largest beverage category today with over 95 percent household penetration and is the second most profitable area of the store with potential for growth. Midwest Dairy can help retailers increase traffic and grow sales.
Research and Trends
In an increasingly complex, fast-moving world, Midwest Dairy helps partners remain relevant to today’s consumers by investing in consumer, category and market research to forecast trends and uncover consumer insights to share with partners.
Feeding our Community
Bring a Dairy Farmer to Your Classroom
We know dairy farmers who love to talk about dairy farming and answer questions about dairy farm life. Let us know and we will work with you to bring dairy to your classroom.
Visit With A Dairy Princess
Dairy Princesses from Iowa and Minnesota are ambassadors for dairy farmers in their respective states. They love to talk about the role of dairy in healthy eating habits and how dairy farmers care for their cows, community and land. To request a Dairy Princess visit your event or classroom, let us know and we can help connect you to your state’s Dairy Princess.