Reaching Consumers With and Through Partners
Partnerships are critical in ensuring dairy is available and accessible throughout our communities – from schools to grocery store shelves and food pantries across the Midwest. Learn more about the role dairy plays in strengthening our communities.
Dairy in the Market
The dairy case drives traffic and sales. Take milk, for example. Milk is the third largest beverage category today with over 95 percent household penetration and is the second most profitable area of the store with potential for growth. Midwest Dairy can help retailers increase traffic and grow sales.
Research and Trends
In an increasingly complex, fast-moving world, Midwest Dairy helps partners remain relevant to today’s consumers by investing in consumer, category and market research to forecast trends and uncover consumer insights to share with partners.