Dairy Research & Trends

Our Strategy

Turning Consumer Insights into Action

Understanding consumer and market trends not only helps our partners understand what is driving today’s consumer, it uncovers new opportunities to grow sales of dairy.

Watch the Webinar Series DAIRY – TODAY AND TOMORROW

Trending in Dairy

National Trends Impacting the Dairy Industry

Helping retailers stay on top of consumer trends and better understand what drives food purchasing decisions ensures relevancy as well as the opportunity to increase demand and sales.

1.

Demand for Local

50% of global consumers already associated “high quality” with locally sourced products.

View

2.

Conscious Consumerism

Over half of respondents said they make purchases based on their beliefs.

View

3.

Immune Health

U.S. total mass multi-outlet and convenience store dollar sales of immunity products jumped 199%.

View

4.

E-commerce

In March 2020 over half of consumers reported that they had purchased groceries online.

View

5.

Comfort and Enjoyment

With an increase in at-home meal occasions, dairy will also continue to grow in popularity as an ingredient.

View

DAIRY – TODAY AND TOMORROW

FOSTERING DAIRY SUSTAINABILITY IN TODAY’S RETAIL ENVIRONMENT

Watch the Webinar

NAVIGATING DAIRY GROWTH POST-COVID-19

Watch the Webinar

MILLENNIALS AND MILK: 3 WAYS TO REACH THE LARGEST BUYING POPULATION

Watch the Webinar

A Webinar Series by Midwest Dairy

Midwest Dairy uncovers the insights behind consumer trends, the reasons behind these trends and which products support them. Packaged together, research and consumer insights help our partners better understand consumer desires, and how to most effectively meet them.

Tune in to the Midwest Dairy webinar series to learn how to apply these insights to your marketplace.

Explore the Series