Value-Added Milk
According to Circana’s latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show volume weakness (-5.7%). Join Midwest Dairy as we explore with Mintel what is exciting consumers in the value-added milk landscape.
Download the presentation here.
Understanding Opportunities for Future Growth
Cheese is having an impressive year! Mintel, a leader in consumer research, forecasts cheese sales to exceed the $31 billion mark in 2023. While inflation has been the main driver of dollar growth in the past two years, low category attrition during this time has proven the category’s staying power in consumer carts. Mintel also predicts cheese sales will continue to be strong in 2024 and beyond. Please join Midwest Dairy as we explore with Mintel what is keeping consumers motivated to add cheese to their carts.
Download the presentation here.
Health and Wellness
Within the health and wellness landscape, consumers are hard to pin down. What’s viewed as “healthy” to one consumer may not be “healthy” to another. This reinforces the idea that consumers will use contrasting strategies to reach the same goal. According to over 80% of consumers in the Midwest Dairy region, dairy naturally fits into a healthy lifestyle. This means that dairy brands can key in to how consumers want to get there and support them along the way.
Please join Midwest Dairy as we explore with Mintel what is motivating consumers and how the dairy industry can leverage growth in the ever-evolving health and wellness space.
Download the presentation here.
Online Grocery Shopping
According to Circana, on average, dairy shoppers spend twice as much as other shoppers. However, 75% of consumers have concerns about the freshness of food purchased online (source: Online Grocery Shopping Study, Mintel).
Please join Midwest Dairy as we explore what our recent proprietary research shows retailers can do to motivate online shoppers in our region to add dairy to their carts.
Download the presentation here.
Yogurt
According to USDA estimates released at the end of 2022, U.S. consumers consumed 14.3 pounds of yogurt in 2021… that’s a 5% leap over 2020! In recent years, there has been a notable rise in demand for low-sugar, high-protein, and, in general, more nutrient dense foods. This represents some of the key factors driving the market. In addition, there has been an increase in the sales of lactose-free yogurt variants due in part to rising lactose-intolerance in the U.S population. Growth has also been propelled by the increasing awareness among the masses about the health benefits of consuming yogurt.
Please join Midwest Dairy as we explore with Innova Market Insights what is exciting consumers and how the Dairy industry can leverage growth in the yogurt category.
Download the presentation here.
Holistic Health Food Trends
The COVID-19 pandemic has helped consumers realize that a healthy body and mind are better for their longevity than following the latest fad diet that drastically cuts calories and eliminates specific foods. Health is no longer just the opposite of illness – it is an endless journey toward optimization and the food industry is helping consumers in unique ways.
Watch this webinar as Midwest Dairy explores with Mintel what is exciting consumers and how the dairy industry can leverage this holistic health movement.