Dairy Experience and Agricultural Leadership Program (DEAL)

Two men converse with a woman.

What is DEAL?

The Dairy Experience and Agricultural Leadership Program, more commonly referred to as DEAL, is a leadership program for young dairy farmers from across Midwest Dairy’s region.

This 18-month program provides an excellent opportunity to gain a deep understanding of the dairy checkoff, learn how to engage consumers, conduct media interviews, and network with industry leaders and peers.

Read the DEAL class of 2020 Anouncement
Students in a classroom talking.

How does DEAL work?

Fifteen farmers will be chosen to participate in the first DEAL Program Class.
There are three phases:

  1. Who am I and Who is Midwest Dairy?
  2. Engaging with Consumers
  3. Media and Midwest Dairy Leadership

For each phase there will be an in-person event that goes from noon on day one to noon on day three. After each phase, there will a homework assignment that encourages involvement on the local level.

What is the time commitment?

The group will meet for 11 days over the course of 18 months.

Phase One: Who am I and Who is Midwest Dairy will be held February 11-13, 2020 in San Antonio, TX.

What is the cost?

There is no cost to participants. Any travel costs will be covered along with a stipend. Once selected for the program, Midwest Dairy will work to arrange travel for the first event.

Four young people walk down a gravel road.

Who Should Apply?

• Those under the age of 40
• Actively involved in dairy production
• Have a desire to be more involved

How to Apply?

The next round of applications will take place in 2021.