Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
New partnership offers grant writing support for farmers
“I’m considering an equipment upgrade, but I have no idea if there is a grant that can help me fund this. On top of that,…
Recent consumer and market insights webinar focuses on sustainability
In early June, Midwest Dairy hosted a consumer and market insights webinar for processors and retail partners. The webinar focused on the sustainability issues that…
Young dairy leaders develop communication skills at June event
To kick off June Dairy Month, the Iowa Dairy Princess Program held its annual June Event—a youth dairy communications workshop and dairy princess orientation. Held…
Going back to school with Walmart and Dollar General
With back-to-school season right around the corner, consumers are feeling inflationary pressures on their household budgets and are looking for affordable solutions. Dairy checkoff identified…
Cub Foods Springtime magazine celebrates the re-invention of cottage cheese
Midwest Dairy partnered with Cub Foods, a retailer from Stillwater, MN, during March to educate consumers on the nutritious and high-protein uses of cottage cheese. Easy…
Adopt a Cow continues to connect youth with farmers to grow trust
Summer is here, and so are the highlights from our annual partnership with Discover Dairy’s Adopt a Cow program. This program connects a local dairy…
Missouri Farmers Care hosts dairy farmers at Cardinals game
Midwest Dairy and Missouri Farmers Care (MFC) joined forces at the June 23 St. Louis Cardinals game, which attracted 37,492 fans. Dairy farmer Bethany Bloss of Sarcoxie, Missouri,…
Dairy and conversation: A 5-course conversation
To grow trust in dairy, Midwest Dairy is building relationships with environmental thought leaders influential in sustainability and food systems in South Dakota. To kickstart…
Bringing science and dairy together for educators
Throughout June, Midwest Dairy partnered with multiple organizations to provide STEM (Science, Technology, Engineering, Math) learning opportunities to youth and educators. On June 19 and…
Dr. Erin Cortus discusses manure management with dairy ambassadors
Sustainability is top of mind for consumers, and many have questions about manure management. Since dairy ambassadors share the dairy story with consumers and may…
Midwest Dairy hosts farm crisis webinar
Approximately 40 people attended a webinar developed by Midwest Dairy for farmers about on-farm crisis preparedness. The webinar, held on June 6, provided tips and…
Coborn’s celebrates Midwest roots
In April, Midwest Dairy partnered with Coborn’s to feature a “Midwest Roots” campaign. This campaign celebrated local Midwest farmers and their responsibly produced dairy, meat,…