Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.
Breaking Through the Noise training is now available to farmers
In 2023, Midwest Dairy partnered with Janice Person, founder, and CEO of Grounded Communications, to offer a new training to dairy farmers called Breaking Through…
Farmers utilize Undeniably Dairy grants in 2023
Undeniably Dairy grants are available to farmers to locally promote dairy’s benefits for people, the planet, and local communities. Midwest Dairy proudly offers grants that…
Grocery partnerships drive dairy sales
Checkoff seeks opportunities to drive dairy product sales, starting with partners eager to work with checkoff to spotlight the dairy case. In 2023, two grocery…
Partnering with school associations to reach Gen Z
Engaging the next generation of influential buyers is crucial for the industry’s success. Checkoff is committed to ensuring the longevity of dairy demand in the…
Thirteen farmers graduate from DEAL Class 2
The Dairy Experience and Agricultural Leadership Program (DEAL) members met this summer for the final phase of the 18-month leadership opportunity, focusing on leadership opportunities…
Remarks from Executive Director of MDFRC, Dr. Jayendra Amamcharla
The year 2023 was unique and fruitful for the Midwest Dairy Foods Research Center (MDFRC). The new Strategic Plan was a rewarding process and has…
Partners learn more during consumer insights webinars
In an increasingly complex, fast-moving world, Midwest Dairy shares impactful market intelligence through webinars that help checkoff partners effectively target today’s consumers. By investing in…
Checkoff continues to see the benefits of supporting gamers with dairy content
Research shows that 96 percent of Generation Z (Gen Z) enjoy video games and identify as gamers, motivating Midwest Dairy to continue finding ways to…
Kansas dairy farm featured in PBS-distributed program, tasteMAKERS
The dairy checkoff is eager for the viewers to learn from a Midwest dairy farmer who was featured on a popular public television program. Emmy…
Welcoming a new 2023/2024 Midwest Dairy Foods Research Strategic Plan
In 2023, the Midwest Dairy Foods Research Center (MDFRC) underwent significant changes, welcoming many new members to its team and identifying areas for enhancement. These…
Checkoff welcomed a new partner in 2023, Dollar General
Midwest Dairy connected with shoppers as checkoff promoted fluid milk through a new 2023 sales partner, Dollar General. Dollar General is the number two grocery…
Capitalizing on the importance of recipe promotions
Midwest Dairy continuously explores ways to drive dairy sales through online recipe promotions. Research shows that 88 percent of consumers use online recipes, with 17…