Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Fueling fitness, recovery, and animal care awareness
This spring, Midwest Dairy laced up its sneakers to connect with thousands of runners, athletes, and nutrition-conscious consumers through two signature events. Both events highlighted…
Collaborating with the Oklahoma State University Environmental Science Program
In the 2024–2025 school year, Midwest Dairy partnered with Oklahoma State University (OSU) to offer a unique capstone opportunity centered on dairy sustainability. Led by…
Improving maternal health through dairy nutrition
On June 7, Midwest Dairy partnered with the Arkansas Medical, Dental, and Pharmaceutical Association (AMDPA) to co-host a compelling general session at the 2025 AMDPA…
Impacting nutrition professionals in North Dakota
Midwest Dairy proudly sponsored the 2025 North Dakota Nutrition Council (NDNC), providing key opportunities to engage with nutrition professionals statewide and elevate dairy’s role in…
Serving up taste and value: dairy shines in Cub Food’s spring campaign
In March, Midwest Dairy partnered with Cub Foods on a successful, month-long campaign celebrating dairy’s unbeatable taste, value, and versatility. Anchored by two full-page, dairy-inspired…
Dairy youth build skills, confidence, and community through May and June events
This summer, Midwest Dairy and its partners hosted two impactful events focused on empowering the next generation of dairy advocates. From developing leadership skills to…
Midwest Dairy Ambassadors gather for inaugural in-person training
Young leaders from across the Midwest gathered in Ames, Iowa, on May 19–20 for the first Midwest Dairy In-Person Ambassador Training, held at Iowa State…
Kids in the Kitchen brings dairy center stage
Midwest Dairy partnered with Coborn’s Inc. this spring to highlight the versatility and nutrition of Greek yogurt in a special Kids in the Kitchen segment…
Less Waste, More Taste: Fresh dairy that goes the distance
In April, Midwest Dairy partnered with Cub Foods to celebrate Earth Day by launching the “Less Waste, More Dairy” campaign, highlighting how dairy can be…
Cows, cones & conversations: Connecting Gen Z to dairy
From virtual gaming arenas to dairy treats, Midwest Dairy is finding innovative ways to connect with Gen Z on college campuses —building trust and sparking…
South Dakota teachers experience a dairy road trip
Midwest Dairy continues to strengthen its ties with science educators by partnering on immersive professional development opportunities that bring dairy into classrooms through hands-on learning…
Unlocking new opportunities with the next generation through gaming
As consumer habits evolve, Midwest Dairy is embracing new digital strategies to keep dairy relevant to teens and young adults. There are more than 213…