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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.


Dairy farmers speaking at college class

Sharing dairy’s sustainability story with thought leaders

As part of Midwest Dairy’s work to grow trust in dairy, we share dairy’s sustainable nutrition story with thought leaders who then share that information…

Gopher Run 2024

Running into spring with the Minnesota Gophers

Midwest Dairy launched this year’s partnership with the University of Minnesota at the annual Goldy’s Run 5K and 10-mile race. Checkoff has found college campus…

Dairy ambassador answering questions.

Dairy ambassadors learn how to navigate tough questions from consumers

This year, Midwest Dairy is represented by 27 dairy ambassadors from Illinois, Iowa, Minnesota, Nebraska, and South Dakota. The Dairy Ambassador program offers educational and…

Dairy farmer giving presentation

Midwest Dairy leadership grants help farmers grow their leadership skills

Midwest Dairy offers a range of leadership grants to improve dairy farmers’ leadership and advocacy skills. These grants can be used in various ways, including…

Example of Fareway grocery ad

Dairy wins the holidays

Midwest Dairy partnered with Fareway, a grocery retailer, on a two-month campaign to grow the dairy category during the festive season by providing shoppers with…

Sample Schnucks grocery ad

Score big with dairy at Schnucks

In February 2024, Midwest Dairy partnered with Schnucks to boost incremental sales during their Super Bowl ad campaign, offering double points for purchasing cream cheese….

Dollar General dairy milk campaign results

At the end of 2023 and into January 2024, Midwest Dairy partnered with Dollar General stores to grow fluid milk sales. By featuring Undeniably Dairy…

Group of dairy farmers listening to speaker

Breaking Through the Noise training is now available to farmers

In 2023, Midwest Dairy partnered with Janice Person, founder, and CEO of Grounded Communications, to offer a new training to dairy farmers called Breaking Through…

children standing in front of tractor

Farmers utilize Undeniably Dairy grants in 2023

Undeniably Dairy grants are available to farmers to locally promote dairy’s benefits for people, the planet, and local communities. Midwest Dairy proudly offers grants that…

IGHSA Students in dairy barn.

Partnering with school associations to reach Gen Z

Engaging the next generation of influential buyers is crucial for the industry’s success. Checkoff is committed to ensuring the longevity of dairy demand in the…

grocery ad featuring quiche

Grocery partnerships drive dairy sales

Checkoff seeks opportunities to drive dairy product sales, starting with partners eager to work with checkoff to spotlight the dairy case. In 2023, two grocery…

Dairy farmers gathering

Thirteen farmers graduate from DEAL Class 2

The Dairy Experience and Agricultural Leadership Program (DEAL) members met this summer for the final phase of the 18-month leadership opportunity, focusing on leadership opportunities…