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Checkoff at Work


Attendees at DePaul Block Party 2023

DePaul University hosts DeBlock Party

To kick off a new partnership between Midwest Dairy and DePaul University Sports Marketing, DePaul hosted a block party to engage with students, their families,…

New farmer face to be featured with Cub Foods

Meet Kennedy Youngren, a dietitian, mom, and fourth-generation dairy farmer featured as Cub Food’s “The Farmer of Cub”.

Attendees listening to dairy farmers

New partnership targeting Gen Z urban youth and changes attitudes about dairy

Midwest Dairy has started a new partnership with Spark-Y, a nonprofit in Minneapolis focused on empowering underserved youth and communities through hands-on education rooted in sustainability…

Dairy farmer throwing first pitch

Growing trust through summer activities

Midwest Dairy helps fuel dairy demand and build consumer trust by bringing dairy to life and to the most unexpected places. Keep reading to see…

Dairy handouts

Wellness thought leaders ask for resources; Midwest Dairy delivers

Midwest Dairy works with and through a large variety of wellness thought leaders by providing research-based resources, information, and intelligence to these healthcare systems. By…

high school coffee cart

Minnesota innovates with dairy grants in schools

Due to the generosity of Minnesota Dairy farmers, 52 schools in Minnesota received grants to offer new dairy opportunities to increase milk and dairy consumption…

Calf Corner at Rock Island County Fair

Undeniably, Dairy grant’s making a difference in different ways

Undeniably Dairy Grants are available to farmers for local promotion efforts to showcase that dairy is good for people, the planet, and our local communities….

Young dairy leaders get involved this summer

There are many opportunities for young dairy enthusiasts to get involved, especially during the summer months. From volunteering at consumer-facing events to attending conferences, Midwest…

Burrata arugula salad

Helping provide dairy innovation and new recipes to partners

While focusing on driving demand in dairy, Midwest Dairy seeks positive collaborations with retail and foodservice partners to bring dairy to life. Checkoff can bring…

Reaching Gen Z Gamers through new content series

Ninety-six percent of Generation Z (Gen Z) enjoy video games so much that they consider themselves gamers, encouraging dairy to continue to find ways to…

Dairy farmers gathering

Thirteen farmers graduate from DEAL Class 2

The Dairy Experience and Agricultural Leadership Program (DEAL) members met this summer for the final phase of the 18-month leadership opportunity, focusing on leadership opportunities…

Research student presenting project

Midwest Dairy Foods Research Center Annual Meeting recap

The Midwest Dairy Foods Research Center (MDFRC) held its Annual Meeting on July 24th and 25th in St. Paul, Minnesota. This meeting was an open invitation to…