Skip to main content

Checkoff at Work

Filters

2023 MDFRC Spring Meeting

On May 8 and 9, the 2023 Midwest Dairy Foods Research Center (MDFRC) Spring meeting was held at South Dakota State University (SDSU). The Operational Advisory…


Promoting dairy wellness

Sharing dairy’s wellness benefits and nutritional value is crucial when building trust. One of the ways Midwest Dairy is working to ensure that dairy’s sustainable…


Price Chopper Enterprises promotes dairy recipes

In April of 2023, Midwest Dairy partnered with Price Chopper Enterprises to reach their audience by promoting three different recipes: Vanilla French Toast with Honey…


Athletic thought leaders share dairy

Midwest Dairy partners with thought leaders who can positively showcase dairy in their professions and community. Through thought leaders, checkoff builds trust and credibility for…


Join us for a smartphone photography training

A picture is worth a thousand words, and on your farm, you have some amazing moments that can be caught on camera. Luckily, smartphones make…


Spring partnership with Dierbergs Markets kicks off

Midwest Dairy and Dierbergs Markets kicked off their 2023 partnership this spring with two dairy-focused campaigns.  At the end of March, Dierbergs worked with their…


National Dairy Month farmer resources

June is just around the corner, which means it’s dairy’s time to shine as we celebrate National Dairy Month. Join your dairy farmer peers and…


2022-2023 Adopt A Cow roundup

Midwest Dairy is committed to providing educational resources and opportunities to connect youth with the dairy industry. We continue to work with farmers and partners…


Smoothie toolkits for schools

Over the past three years, Midwest Dairy has funded school equipment grants for opportunities that go beyond the milk carton. The Beyond the Milk Carton series is designed to…


Working with health and athletic thought leaders

Midwest Dairy works with thought leaders who can positively showcase dairy in their own professions and community. It’s important that we reach these specific individuals,…


Galena Getaway event recap

Over two dozen farmers traveled from Minnesota, Iowa, and Illinois to Galena, Illinois, to attend Midwest Dairy’s first farmer workshop of 2023, where they had…


Midwest dairy farmers experience a hands-on approach to checkoff

Eighty-nine farmer leaders from across the 10-state Midwest region attended Midwest Dairy’s 2023 Annual meeting in Des Moines, Iowa, in early April. This meeting is…