Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.
Dairy Ambassadors sharpen their social media skills
Midwest Dairy would like to welcome the 2024 Dairy Ambassadors, who will be representing dairy farmers in five states: Illinois, Iowa, Minnesota, Nebraska, and South…
DEAL Class 3 meets for the first time in Nashville
Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL) held its Phase 1 meeting in Nashville, Tennessee, this past February. New this year,…
Kroger Precision Marketing holiday ads
This past holiday season, Midwest Dairy partnered with Kroger Precision Marketing (KPM) to drive incremental dairy sales and awareness of dairy through targeted offsite display…
Digging into Soil Health on Illinois Dairy Farms
In early March, the Illinois Stewardship Alliance (ISAP) supported a week dedicated solely to soil health. Throughout the week, 27 different events were offered to a diverse group…
National Agriculture Day at UNL
Midwest Dairy engages with Generation Z to share dairy’s sustainable nutrition story, answer questions, and build trust in dairy. Consumer insights indicate that positive consumer sentiment…
Missouri Farmers Care prepares for season partnership with St. Louis Cardinals
Midwest Dairy and other ag commodity groups across the state kicked off 2024 by working with Missouri Farmers Care (MFC) on their public-facing campaign and partnership with…
Midwest Dairy sponsors Environmental Education Conference to build trust in dairy
In 2024, Midwest Dairy is partnering with the Nebraska Alliance for Conservation and Environmental Education (NACEE), which strives to meet the needs of Nebraska’s conservation…
Midwest calf voted the “Most Kissable Calf” through the Adopt a Cow Program
Midwest Dairy’s long-standing relationship with Discover Dairy’s Adopt a Cow Program helps connect students to dairy farm families to grow trust and allow them to…
Checkoff enters year 3 with the Mayo Clinic collaboration
February 2024 marked the beginning of year three of a 5-year collaboration with Mayo Clinic, Dairy Management Inc., National Dairy Council, and the Innovation Center for…
Innovate with Dairy Tool available now
Dairy Management Inc. (DMI) has launched Innovate with Dairy, a new tool created through the national dairy checkoff. The Innovate with Dairy tool is designed to be…
Midwest Dairy presents at South Dakota STEM Education Conference
Recent research shows that 82 percent of youth find it hard to know if their food choices are environmentally sustainable. This statistic, among many other…
Lenkaitis Talks Sustainability at NIU’s Edible Campus Meal Prep Program
Midwest Dairy proudly supports Northern Illinois University’s (NIU) Edible Campus Meal Prep Program (ECMPP) for a second term. This program will help Midwest Dairy continue to grow…