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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.

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Nebraska dairy ambassadors at event.

Dairy Ambassadors sharpen their social media skills

Midwest Dairy would like to welcome the 2024 Dairy Ambassadors, who will be representing dairy farmers in five states: Illinois, Iowa, Minnesota, Nebraska, and South…


Headshots of DEAL Class 3 participants.

DEAL Class 3 meets for the first time in Nashville

Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL) held its Phase 1 meeting in Nashville, Tennessee, this past February. New this year,…


Kroger dairy ad

Kroger Precision Marketing holiday ads

This past holiday season, Midwest Dairy partnered with Kroger Precision Marketing (KPM) to drive incremental dairy sales and awareness of dairy through targeted offsite display…


Dairy farmers discuss conservation techniques during a soil health webinar.

Digging into Soil Health on Illinois Dairy Farms

In early March, the Illinois Stewardship Alliance (ISAP) supported a week dedicated solely to soil health. Throughout the week, 27 different events were offered to a diverse group…


Students looking at dairy booth at event.

National Agriculture Day at UNL

Midwest Dairy engages with Generation Z to share dairy’s sustainable nutrition story, answer questions, and build trust in dairy. Consumer insights indicate that positive consumer sentiment…


Dairy farmer in baseball shirt with ballcap.

Missouri Farmers Care prepares for season partnership with St. Louis Cardinals

Midwest Dairy and other ag commodity groups across the state kicked off 2024 by working with Missouri Farmers Care (MFC) on their public-facing campaign and partnership with…


Dairy booth at environmental conference.

Midwest Dairy sponsors Environmental Education Conference to build trust in dairy

In 2024, Midwest Dairy is partnering with the Nebraska Alliance for Conservation and Environmental Education (NACEE), which strives to meet the needs of Nebraska’s conservation…


Midwest calf voted the “Most Kissable Calf” through the Adopt a Cow Program

Midwest Dairy’s long-standing relationship with Discover Dairy’s Adopt a Cow Program helps connect students to dairy farm families to grow trust and allow them to…


Mayo Clinic

Checkoff enters year 3 with the Mayo Clinic collaboration

February 2024 marked the beginning of year three of a 5-year collaboration with Mayo Clinic, Dairy Management Inc., National Dairy Council, and the Innovation Center for…


Computer screen showcasing DMI Innovate tool.

Innovate with Dairy Tool available now

Dairy Management Inc. (DMI) has launched Innovate with Dairy, a new tool created through the national dairy checkoff. The Innovate with Dairy tool is designed to be…


South Dakota STEM Education logo

Midwest Dairy presents at South Dakota STEM Education Conference

Recent research shows that 82 percent of youth find it hard to know if their food choices are environmentally sustainable. This statistic, among many other…


Three people standing in front of students on campus

Lenkaitis Talks Sustainability at NIU’s Edible Campus Meal Prep Program

Midwest Dairy proudly supports Northern Illinois University’s (NIU) Edible Campus Meal Prep Program (ECMPP) for a second term. This program will help Midwest Dairy continue to grow…