Checkoff at Work

Read how Midwest Dairy is working to fulfill our mission of Bringing Dairy to Life. Explore the stories to learn more about our work and how we represent dairy farm families in the Midwest.




New partner video assets showcase dairy’s positive health benefits

Promoting sustainable nutrition through partners like Coborn’s and Kum & Go

Midwest Dairy staff speaks to recent school milk supply challenges

1% flavored milk back in school meals

Dairy Checkoff announces collaboration with Mayo Clinic

Nebraska Farm Bureau Foundation 2022 Nebraska Agriculture Teacher of the Year utilizes Adopt a Cow program

Midwest Dairy fuels Husker athletes 

Reaching Gen Z on and offline

Midwest Dairy promotes dairy at Mankato State University and South Dakota State University

Youth programs offer new materials in 2022

Driving dairy demand through News Years resolution wellness campaigns

“What you do, dairy does too” campaign will continue targeting consumers in 2022