Dairy Experience and Agricultural Leadership Program (DEAL)

What is DEAL?

The Dairy Experience and Agricultural Leadership Program, more commonly referred to as DEAL, is a leadership program for young dairy farmers from across Midwest Dairy’s region.

This 18-month program provides an excellent opportunity to gain a deep understanding of the dairy checkoff, learn how to engage consumers, conduct media interviews, and network with industry leaders and peers.

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How does DEAL work?

Fifteen farmers will be chosen to participate in the first DEAL Program Class.
There are three phases:

  1. Who am I and Who is Midwest Dairy?
  2. Engaging with Consumers
  3. Media and Midwest Dairy Leadership

For each phase, there will be a three day in-person event. After each phase, there will a homework assignment that encourages involvement on the local level.

What is the time commitment?

The group will meet for 11 days over the course of 18 months.

Phase One: Who am I and Who is Midwest Dairy will be held February 22-24, 2022.

What is the cost?

There is no cost to participants. Any travel costs will be covered along with a stipend. Once selected for the program, Midwest Dairy will work to arrange travel for the first event.

Who Should Apply?

• Those under the age of 40
• Actively involved in dairy production
• Have a desire to be more involved

How to Apply?

Applications are due by November 30, 2021. Applicants will be notified of selection by December 15, 2021.

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