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Flavored milk drive sales Kwik Trip

February 27, 2024


1 minute read

In 2023, Midwest Dairy partnered with Kwik Trip/Kwik Star to promote their limited-time offer of milk flavors. This partnership aimed to encourage innovation in the dairy industry and well as drive incremental sales through a consumer awareness campaign. Kwik Trip/Kwik Star has over 800 stores in Illinois, Iowa (called Kwik Star in Iowa), Michigan, Minnesota, Wisconsin, and South Dakota.

The featured flavor campaign began in July and ran through August, highlighting a Root Beer Flavor Milk to shoppers. From September through October, Pumpkin Spice Flavored Milk was offered. Finally, the Egg Nog flavored milk began November 1 and ran through the end of 2023. These three campaigns drove over 800,000 incremental pounds of milk. The programming included a 15-second in-store television advertising, cooler clings, and online advertising of the milk flavors.