Checkoff Success Stories

Read how Midwest Dairy is working to fulfill our mission of Bringing Dairy to Life. Explore the stories to learn more about our work and how we represent dairy farm families in the Midwest.

Nourishing What’s Next Through Influencers & Retail Partners

One thing the COVID-19 pandemic has showcased is the resiliency of dairy farmers, who work tirelessly to produce healthy, delicious product each and every day, providing the nutrition needed to “Nourish What’s Next” in everyone’s daily lives. To recognize farmers…

Consumer Confidence Spotlight

Celebrating National Dairy Month in Kansas City with Hen House Market

This June, Midwest Dairy partnered with Kansas City grocery chain Hen House Market to celebrate National Dairy Month in the southern part of Midwest Dairy’s 10-state region. This collaboration, designed to increase dairy sales and build deeper connections with consumers,…

Schools Spotlight

Adopt a Cow Program Connects Next Generation of Dairy Consumers with the Farm

Even though a lot has changed over the past year with the pandemic directly affecting our dairy community, one thing that remains important is Midwest Dairy’s commitment to providing educational resources and opportunities to connect kids with the world of…

Consumer Confidence Spotlight

Coborn’s and Cash Wise partnership helps deliver an excellent dairy experience

This summer, Midwest Dairy partnered with Coborn’s, Marketplace Foods and Cash Wise Foods to celebrate dairy, developing an innovative, integrated campaign that leveraged the grocers’ print materials, online presence and even had an in-store element for store reward program members.…

Consumer Confidence Spotlight

Olympic partner helps “Nourish What’s Next”

Morolake Akinosun, a Team Milk sprinter and gold medal Olympian, is inspiring retailers and consumers with her story through this summer’s “Nourishing What’s Next” campaign. In a video created by Midwest Dairy, parallel stories of an Olympian’s and farmer’s resilience…

Consumer Confidence Spotlight

MDFRC helps develop shelf-stable, dairy-based creamer for Taco Bell 

Dairy Management Inc.'s (DMI) Global Innovation Partnership Team and the Midwest Dairy Food Research Center (MDFRC) worked together to develop a first-of-its-kind, shelf-stable, dairy-based creamer for Taco Bell. MDFRC’s application lab provided the opportunity for this research to take place,  and Sonia Patel, applications lab scientist at the University of Minnesota,…

Feeding the Community Spotlight

Midwest Dairy helps deliver dairy boxes with refrigerated food truck

In an effort to deliver fresh, nutritious dairy to Chicago communities, Midwest Dairy contracted with On the Go Marketing to distribute products on behalf of the Greater Chicago Food Depository. A refrigerated truck marked by the Undeniably Dairy logo ran…

Consumer Confidence Spotlight

Partnership with Pizza Ranch drives cheese sales, promotes dairy farmers

In celebration of National Dairy Month, Midwest Dairy recently partnered with Pizza Ranch to offer free extra cheese on any large pizza ordered online for carryout or delivery throughout the month of June.    The Pizza Ranch campaign featured images of Midwest…

Dairy at Retail

Webinars, market insights help engage Midwest Dairy partners

In response to the quickly changing environment in the first half of the year, Midwest Dairy reimagined regularly scheduled, quarterly research webinars into weekly reports to provide real-time insights to retail, processor and convenience store partners during the pandemic. These…

Dairy at Retail

Midwest Dairy partners with Kum & Go

During the COVID-19 pandemic, the dairy checkoff has focused on delivering dairy products into the hands of those who need it most. Midwest Dairy partnered with Iowa-based convenience store chain Kum & Go to launch the Children’s Healthy Snack promotion.…

Consumer Confidence Spotlight

Dairy Delights

This article was originally written for and published by Kansas Living. Store Owners and Dairy Producers Share the Love of Popular Summertime Treat Ice cream. It’s a treat that’s there for you during all the ebbs and flows of your…

Consumer Confidence Spotlight

Virtual Moo at the Zoo field trips connect consumers to dairy

Partnering with Omaha's Henry Doorly Zoo and Aquarium, Midwest Dairy has annually hosted Moo at the Zoo – a dairy themed event bringing together consumers, zookeepers and dairy experts. Adapting to COVID-19 and keeping with tradition, Moo at the Zoo…