Checkoff at Work

Read how Midwest Dairy is working to fulfill our mission of Bringing Dairy to Life. Explore the stories to learn more about our work and how we represent dairy farm families in the Midwest.

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Get Moo’d Up creatively brings dairy to life in Nebraska

The National College Baseball Championships are a longstanding tradition, attracting fans nationwide to cheer on their favorite teams each June. This year, the Omaha Baseball Village offered a unique opportunity for consumers to learn more about how dairy gets from…

The power of influence. Midwest Dairy partnership with Missouri-based RD Reshaunda Thornton to connect with consumers and build trust in dairy.

When it comes to health and wellness, there is a lot of information and mis-information out there, especially as it relates to dairy. We know there are many reasons why dairy is an excellent choice when it comes to nutrition…

Midwest Dairy museum partnerships build trust with Millennial parents and Gen Z

After turning back to dairy for comfort, enjoyment and nutrition during the pandemic, Millennial parents and Gen Z have solidified the crucial role they’ll play in the future success of dairy. Reaching millennial parents – and by proxy, their children,…

Midwest Dairy funded research project provides insights into minimizing Listeria contamination in dairy manufacturing plants

One of the ways in which Midwest Dairy uses dairy checkoff funds to build trust and drive dairy demand is in funding relevant research that can positively impact the industry. While food safety is always top of mind for processors, there is always room to learn more about how we continue to keep our products safe for consumers.…

Retail partnerships showcase dairy’s sustainability story

Dairy farmers have a long history of environmental stewardship. It is important to share this story with consumers because research shows that in 2020, 70% of adults made purchase decisions based on sustainability at least some of the time. This…

Resources to share dairy’s sustainability story

Dairy farmers have long been dedicated to taking care of their animals and the planet’s shared resources such as air, land and water. This commitment, and the actions taken on dairy farms throughout the Midwest, play a vital role in…

Wellness and community influencers convened for virtual “Cheese Chats”

As part of Midwest Dairy’s strategic initiative to build trust in dairy, Midwest Dairy hosted several virtual “Cheese Chats” throughout the 10-state region, bringing together more than 130 nutrition, health and wellness, sustainability and community thought leaders to join in…

Fostering dairy sustainability in today’s retail environment webinar

Everything has shifted in 2020 – from the way we work to the way we shop. With the new challenges we’ve faced this year, people are eager to make a difference, and sustainability has come to the forefront of many…

Nourishing What’s Next Through Influencers & Retail Partners

One thing the COVID-19 pandemic has showcased is the resiliency of dairy farmers, who work tirelessly to produce healthy, delicious product each and every day, providing the nutrition needed to “Nourish What’s Next” in everyone’s daily lives. To recognize farmers…

Celebrating National Dairy Month in Kansas City with Hen House Market

This June, Midwest Dairy partnered with Kansas City grocery chain Hen House Market to celebrate National Dairy Month in the southern part of Midwest Dairy’s 10-state region. This collaboration, designed to increase dairy sales and build deeper connections with consumers,…

Adopt a Cow Program connects next generation of dairy consumers with the farm

Even though a lot has changed over the past year with the pandemic directly affecting our dairy community, one thing that remains important is Midwest Dairy’s commitment to providing educational resources and opportunities to connect kids with the world of…

Coborn’s and Cash Wise partnership helps deliver an excellent dairy experience

This summer, Midwest Dairy partnered with Coborn’s, Marketplace Foods and Cash Wise Foods to celebrate dairy, developing an innovative, integrated campaign that leveraged the grocers’ print materials, online presence and even had an in-store element for store reward program members.…