Checkoff Success Stories

Read how Midwest Dairy is working to fulfill our mission of Bringing Dairy to Life. Explore the stories to learn more about our work and how we represent dairy farm families in the Midwest.

Dairy at Retail

Webinars, market insights help engage Midwest Dairy partners

In response to the quickly changing environment in the first half of the year, Midwest Dairy reimagined regularly scheduled, quarterly research webinars into weekly reports to provide real-time insights to retail, processor and convenience store partners during the pandemic. These…

Dairy at Retail

Midwest Dairy partners with Kum & Go

During the COVID-19 pandemic, the dairy checkoff has focused on delivering dairy products into the hands of those who need it most. Midwest Dairy partnered with Iowa-based convenience store chain Kum & Go to launch the Children’s Healthy Snack promotion.…

Consumer Confidence Spotlight

Dairy Delights

This article was originally written for and published by Kansas Living. Store Owners and Dairy Producers Share the Love of Popular Summertime Treat Ice cream. It’s a treat that’s there for you during all the ebbs and flows of your…

Consumer Confidence Spotlight

Virtual Moo at the Zoo field trips connect consumers to dairy

Partnering with Omaha's Henry Doorly Zoo and Aquarium, Midwest Dairy has annually hosted Moo at the Zoo – a dairy themed event bringing together consumers, zookeepers and dairy experts. Adapting to COVID-19 and keeping with tradition, Moo at the Zoo…

Consumer Confidence Spotlight

Midwest Dairy Partners with Pizza Ranch

In celebration of National Dairy Month, Midwest Dairy has partnered with Pizza Ranch to offer free extra cheese on any large pizza ordered online for carryout or delivery throughout the month of June.    The Pizza Ranch campaign features images of Midwest…

Feeding the Community Spotlight

Midwest Dairy Farmers Donate $500,000 in Dairy to Food Banks

As the effects of the COVID-19 pandemic reached the Midwest in March 2020, it became clear that amid job losses and school closures, more families than ever before would need help getting meals on the table. The dairy community was…

Feeding the Community Spotlight

Midwest Dairy Donates Cooler Bags to Child Nutrition Feeding Centers

With school closures across the country, school districts continue to work at providing students with nutritious meals. School foodservice workers and staff are using innovative to safely serve and deliver nutritious meals to students. Some are offering curb-side pickup service at schools while others are using the bus routes to deliver…

Feeding the Community Spotlight

Undeniably Dairy Community Relief Grants Provide Refrigeration for Area Food Pantries

In response to the COVID-19 pandemic, Midwest Dairy quickly pivoted its work to support our communities by providing Undeniably Dairy grant funding for commercial-grade refrigeration units to local food banks in need.   Linda Mathre, president of HLC Food Pantry. Photo Courtesy of Jon Hageman With…

Consumer Confidence Spotlight

Midwest Dairy and Girl Meets Farm Star Molly Yeh Pair Up for Holiday Success

Dairy ingredients, including milk, cheese, butter and sour cream, are central to the deliciousness of so many holiday recipes. To reach consumers with creative dairy ideas for the holidays while communicating dairy's sustainable nutrition story, Food Network’s Girl Meets Farm personality…

Schools Spotlight

Midwest Dairy Partners with Local Schools to Increase Milk Sales through Innovative Coffee Bars

According to the National Coffee Association, daily coffee consumption continues to grow for all age groups, but the most robust increase is among those ages 13-18. Over the past year, Midwest Dairy staff partnered with schools throughout our region to…

Feeding the Community Spotlight

Pints, Passion, and Purpose Bring Partners Together to Help Those in Need

“When you wake up tomorrow, I challenge you to pour water on your cereal instead of milk.  Take a bite or two. If you discover this doesn’t feel okay, give me a call so we can do something about it…

Research Spotlight

Whey Protein Popsicle Offers Nutrition and Indulgence

The Midwest Dairy Foods Research Center’s University of Minnesota team, in partnership with U.S. Dairy Exports Council (USDEC), showcased a prototype for a whey protein-based lemon ginger popsicle at the international 2018 Institute of Food Technology conference. With 10g protein…