Midwest Dairy focuses on developing partnerships with foodservice operators in our 10-state region to drive dairy sales through menu innovation, limited-time offers (LTO), and other opportunities. One key partner is Freddy’s Frozen Custard and Steakburgers (Freddy’s).
Freddy’s, headquartered in Wichita, Kansas, has 538 franchise locations nationwide. From August 21 to October 22, these locations participated in a special LTO. The promotion featured the Freddy’s Grilled Cheese Steakburger, which includes four slices of cheese. Freddy’s also introduced three limited-time dairy-based desserts: a pumpkin pie concrete, a pumpkin pie shake, and a new apple pie concrete. This partnership included marketing support for a multi-channel campaign to promote the dairy-based offerings through in-store point-of-sale displays, yard signs, menu boards, social media, a website, and email.
Midwest Dairy is excited to report that the 2024 campaign drove additional incremental sales, surpassing the impressive results of 2023. The fan-favorite Grilled Cheese Steakburger made a successful return, exceeding sales targets! Additionally, the LTO concrete and shakes led sales, becoming the top sellers at Freddy’s. Overall, the campaign resulted in 5.8 million pounds of dairy sold and 500,000 incremental pounds of milk on top of a very successful 2023 campaign.
Midwest Dairy had the opportunity to feature this partnership on a recent episode of Your Dairy Checkoff podcast. You can learn more here.
Midwest Dairy and Freddy’s Frozen Custard, and Steakburgers look forward to exploring partnership opportunities to continue driving dairy sales in the year ahead.