In 2025, Midwest Dairy continued its partnership with Kwik Trip/Kwik Star by supporting limited-time offers (LTOs) on ice cream and milk pints. This support helps Kwik Trip reach more consumers and build awareness for their innovative, limited-time products.
From January through March, the featured LTOs included new Mint Cookies and Cream ice cream and the return of a fan favorite—Mint Milk. Together, these products were a hit, driving nearly 490,000 incremental pounds of milk sold.
Midwest Dairy supported the campaign with door clings, in-store video screens, and for the first time, in-store radio ads. The digital displays played over 9 million times for both products, while the radio ads aired more than 600,000 times during their two-week run. The digital displays remained active for four weeks.
Midwest Dairy will support Kwik Trip with three more ice cream LTOs and four more milk LTOs throughout the rest of 2025.