In partnership with Dairy Management Inc (DMI), Midwest Dairy is excited to introduce Dairy Does More, the new national consumer communications platform. DMI officially launched ‘Dairy Does More’ on February 19, 2026.
Dairy Does More is the next evolution of how checkoff will tell the dairy story. It’s designed to help people see dairy in a new way by highlighting both the expected and the surprising benefits of dairy through messaging that feels human, fun, and relevant.
This will be a phased, rolling transition. Midwest Dairy’s goal is to fully move from Undeniably Dairy to Dairy Does More across consumer-facing work by the end of 2026. Over time, Dairy Does More will become the lead platform across national and regional campaigns, toolkits, and communications.
Interested in utilizing the Dairy Does More campaign? Please visit this page or reach out to your Farmer Relations Manager.