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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.


connection presentation speakers

Making a connection with Midwest Dairy

More than 100 farmers, ranchers, educators, and professionals gathered in Kearney, Nebraska, to attend the Making the Connection Conference to gain tools and knowledge to help students…

ag economic tour

Summer events raise awareness on dairy checkoff in South Dakota and Nebraska

South Dakota  As the summer months wrap up, Dairy checkoff has been well-represented at many of South Dakota’s fairs and agriculture celebrations. South Dakota’s Dairy Ambassadors,…

Midwest Dairy partners and collaborators

Building Trust Increasing Demand Advancing Research Developing Leaders

Midwest Dairy staff at golf outing

Golf outings create checkoff advocacy

Many of those in the dairy industry enjoy talking about all things dairy on the golf course. The weather has been perfect this past couple…

2023 Annual Meeting virtual gaming

Midwest dairy farmers experience a hands-on approach to checkoff

Eighty-nine farmer leaders from across the 10-state Midwest region attended Midwest Dairy’s 2023 Annual meeting in Des Moines, Iowa, in early April. This meeting is…

2022 Annual Report is now available online

Throughout 2022, Midwest Dairy worked diligently on your behalf, focusing on being efficient and effective regarding your 15-cent investment for promotion and research. Our continual…

Filming in a research lab

Sustainability in Action series features investments into research and sustainability

The Sustainability in Action series is a four-part, long-form video series designed to show farmers how Midwest Dairy invests checkoff resources into research and sustainability. The first video…

Midwest Dairy staff speaks to recent school milk supply challenges

Recent school milk supply challenges have been a hot topic across the United States, but checkoff and Midwest Dairy’s efforts to ease issues aren’t going…