In April, Midwest Dairy partnered with Cub Foods to celebrate Earth Day by launching the “Less Waste, More Dairy” campaign, highlighting how dairy can be a smart choice for consumers’ health, budget, and the planet.
Through in-store signage, digital ads, and social media, the campaign provided simple tips to help consumers reduce food waste while maximizing the use of everyday dairy staples, including milk, cheese, butter, cottage cheese, and whipping cream. One key takeaway: milk at Cub Foods comes with a seven-day freshness guarantee, ensuring it’s ultra-fresh and locally sourced, helping families get the most out of every gallon.
By showcasing dairy’s freshness, shelf life, and versatility, the campaign encouraged consumers to shop smarter, plan better, and waste less, all while enjoying the foods they love.
The results speak volumes. The campaign reached 200,000 consumers, and 1.4 million incremental pounds of milk were sold. Fresh dairy is fueling more than meals —it’s helping households adopt sustainable habits one bite at a time. Fresh. Smart. Sustainable. Now that’s dairy done right!