Holistic Health Food Trends: Understanding Growth Opportunities

The COVID-19 pandemic has helped consumers realize that a healthy body and mind are better for their longevity than following the latest fad diet that drastically cuts calories and eliminates specific foods. Health is no longer just the opposite of illness – it is an endless journey toward optimization and the food industry is helping consumers in unique ways.

Watch this webinar as Midwest Dairy explores with Mintel what is exciting consumers and how the dairy industry can leverage this holistic health movement.

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Dairy milk graph

Value-Added Milk: Understanding Growth Opportunities

Over a 5-year span (2017-2021), the value-added milk segment grew both gallons and dollars at a similar rate to plant-based alternatives. Year to date, value-added milks continued to grow gallons while plant-based alternatives showed weakness. Lactose-free and health enhanced options drove gains. The value-added milk segment is ripe for innovation!

Please join Midwest Dairy as we explore the exciting opportunities in this growing segment!

Download the presentation here.

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Cheese: Understanding Growth Opportunities & Threats

Cheese had a blockbuster year in 2020, spurred by the spike in at-home meal consumption and pandemic-fueled cravings for creamy comfort foods. Though cheese saw declines last year after COVID restrictions lifted, sales remain elevated from pre-pandemic levels, and consumers continued to come back to the cheese case for more.

Please join Midwest Dairy as we explore with Innova Market Insights the exciting new flavors that fueled cheese sales as well as possible threats to future growth.

Download the PowerPoint presentation here.

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