Health and Wellness: Understanding Growth Opportunities for Dairy
Within the health and wellness landscape, consumers are hard to pin down. What’s viewed as “healthy” to one consumer may not be “healthy” to another. This reinforces the idea that consumers will use contrasting strategies to reach the same goal. According to over 80% of consumers in the Midwest Dairy region, dairy naturally fits into a healthy lifestyle. This means that dairy brands can key in to how consumers want to get there and support them along the way.
Please join Midwest Dairy as we explore with Mintel what is motivating consumers and how the dairy industry can leverage growth in the ever-evolving health and wellness space.
Download the presentation here.
Yogurt: Understanding Growth Opportunities
According to USDA estimates released at the end of 2022, U.S. consumers consumed 14.3 pounds of yogurt in 2021… that’s a 5% leap over 2020! In recent years, there has been a notable rise in demand for low-sugar, high-protein, and, in general, more nutrient dense foods. This represents some of the key factors driving the market. In addition, there has been an increase in the sales of lactose-free yogurt variants due in part to rising lactose-intolerance in the U.S population. Growth has also been propelled by the increasing awareness among the masses about the health benefits of consuming yogurt.
Please join Midwest Dairy as we explore with Innova Market Insights what is exciting consumers and how the Dairy industry can leverage growth in the yogurt category.
Download the presentation here.
Holistic Health Food Trends: Understanding Growth Opportunities
The COVID-19 pandemic has helped consumers realize that a healthy body and mind are better for their longevity than following the latest fad diet that drastically cuts calories and eliminates specific foods. Health is no longer just the opposite of illness – it is an endless journey toward optimization and the food industry is helping consumers in unique ways.
Watch this webinar as Midwest Dairy explores with Mintel what is exciting consumers and how the dairy industry can leverage this holistic health movement.
Value-Added Milk: Understanding Growth Opportunities
Over a 5-year span (2017-2021), the value-added milk segment grew both gallons and dollars at a similar rate to plant-based alternatives. Year to date, value-added milks continued to grow gallons while plant-based alternatives showed weakness. Lactose-free and health enhanced options drove gains. The value-added milk segment is ripe for innovation!
Please join Midwest Dairy as we explore the exciting opportunities in this growing segment!
Download the presentation here.
Cheese: Understanding Growth Opportunities & Threats
Cheese had a blockbuster year in 2020, spurred by the spike in at-home meal consumption and pandemic-fueled cravings for creamy comfort foods. Though cheese saw declines last year after COVID restrictions lifted, sales remain elevated from pre-pandemic levels, and consumers continued to come back to the cheese case for more.
Please join Midwest Dairy as we explore with Innova Market Insights the exciting new flavors that fueled cheese sales as well as possible threats to future growth.
Download the PowerPoint presentation here.