Check out the December 2025 Promotion in Action email – a month‑end roundup that showcases how your checkoff investment worked throughout the month to build trust, grow sales, and strengthen connections with consumers and future leaders. From major league partnerships to nutrition outreach, sustainability storytelling, and student engagement, the December update reflects a year wrapped up with momentum and a new one already off to a strong start. Below is a preview of the stories featured in this month’s email — each one demonstrating how your checkoff dollars are working on your behalf.
Featured stories in this issue include:
- Dairy Takes the Field with the St. Louis Cardinals: A season‑long partnership brought dairy to fans across Missouri through in‑stadium activations and community engagement.
- Midwest Dairy Brings Sustainability to Riverfest: A creative cheese‑pairing experience helped highlight how dairy farmers care for water, land, and natural resources.
- Influencer Brings Hispanic Heritage and Dairy Together: A culturally rich campaign connected dairy to heritage, flavor, and authentic storytelling.
- Connecting Doctors with Dairy Nutrition: A new partnership with the National Medical Association helped bring dairy nutrition science directly to physicians.
- Books and Dairy Nutrition Come Together: A pediatric initiative introduced families to dairy’s role in healthy growth through reading and nutrition education.
- Hy‑Vee Scores Big for Tailgating Season: A retail partnership drove more than 551,000 incremental pounds of milk by putting cheese at the center of game‑day celebrations.
- Dairy Shines in Runza’s Shake and Ranch Favorite: A summer collaboration showcased dairy through fan‑favorite menu items and seasonal flavors.
- Connecting with Students Exploring Careers in Dairy: Campus events and ag expos helped students discover pathways and opportunities within the dairy industry.
Click below to read the full issue and explore each story in detail.
Promotion in Action: December 2025