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Screenshot of the front page of February 2025 Promotion in Action email

Promotion in Action: February 2025

Midwest Dairy was actively building trust and growing demand in dairy in early 2025. Learn how special holiday campaigns drove sales and incremental pounds of…

Preview of January 2025 Promotion in Action email

Promotion in Action: January 2025

Midwest Dairy launches 2025 with new, exciting partner promotions and opportunities for farmers and young dairy leaders. Promotion in Action: January 2025

Preview of the December Promotion in Action email

Promotion in Action: December 2024

Hear from Midwest Dairy CEO Corey Scott as she shares her final thoughts on 2024. Then dive into Midwest Dairy’s efforts to grow trust and…

Preview of November 2024 promotion in action email

Promotion in Action: November 2024

Midwest Dairy is driving dairy sales during the 2024 back-to-school season and through delicious limited-time offer deals. Plus, we’re growing trust in dairy through a…

Preview of October PIA 2024

Promotion in Action: October 2024

Midwest Dairy invests dairy farmer resources into efforts that grow sales in dairy, both directly and indirectly. Learn how we evaluate emerging trends in dairy…

Preview of September 2024 promotion in action email

Promotion in Action: September 2024

From summer and fall sports partnerships to ice cream features with retail partners, Midwest Dairy has been busy building trust and sales in dairy! Promotion…

July Promotion in Action Cover

Promotion in Action: July 2024

The hot weather isn’t slowing Midwest Dairy down from building trust and growing sales in dairy. Learn more about our latest activations in our July…

Front page of June 2024 Promotion in Action email

Promotion in Action: June 2024

Midwest Dairy works with and through a variety of partners to grow trust and sales in dairy. Learn how we accomplished this through special limited-time…

Front page of Promotion in Action May 2024

Promotion in Action: May 2024

Midwest Dairy invests dairy farmer’s checkoff contributions wisely. Learn how we built trust and sales in dairy in May, along with our efforts to build…

Promotion in Action: April 2024

Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers! Promotion in Action: April 2024

Front cover of March Promotion in Action email

Promotion in Action: March 2024

Meet Midwest Dairy’s new CEO, Corey Scott, and discover the activations Midwest Dairy completed to grow trust and demand in dairy recently. Promotion in Action:…

Preview of PIA January 2024

Promotion in Action: January 2024

Discover how Midwest Dairy has been hard at work, investing dairy checkoff resources into growing demand and trust in dairy throughout our 10-state region. Promotion…