Dairy Resource Center


Promotion in Action – February 2023

Check out the latest Promotion in Action, featuring thoughts about Gen Z from Midwest Dairy CEO Molly Pelzer, how we drove cheese sales through Instacart,…

Promotion in Action – January 2023

In this recent edition of Promotion in Action, Molly Pelzer, Midwest Dairy CEO, shares her excitement for 2023. Also included are results from our 2022…

Promotion in Action – December 2022

Learn more about how Midwest Dairy made the holidays merrier with and through partners and reached Gen Z students through projects with museum partners and…

Promotion in Action – November 2022

Discover the many projects Midwest Dairy worked on throughout November to grow trust and demand in our region. Read the latest Promotion in Action to…

Promotion in Action – October 2022

Discover what Midwest Dairy did in October 2022!

Promotion in Action – September 2022

Midwest Dairy has made every drop count in September through projects that included increasing dairy demand through e-commerce, building trust in dairy through strategic partnerships…

Promotion in Action – August 2022

Dairy farmers, discover how Midwest Dairy invested your checkoff dollars to grow trust and demand in dairy. From working with Nebraska WIC to partnering with…

Promotion in Action – August 2021

Learn how Midwest Dairy brought dairy to life for consumers.

Promotion in Action – February 2021

Discover how our partnerships worked for you to build trust in dairy!

Promotion in Action – January 2021

Midwest Dairy hit the ground running in 2021 as we kicked off our new three-year strategic plan.

Promotion in Action – January 2022

Learn more about what we’re doing to kick off 2022 right for consumers and dairy farmers!

Promotion in Action – July 2021

Get a behind-the-scenes look on how Midwest Dairy formulates its strategies!