

Promotion in Action – February 2023
Check out the latest Promotion in Action, featuring thoughts about Gen Z from Midwest Dairy CEO Molly Pelzer, how we drove cheese sales through Instacart,…

Promotion in Action – January 2023
In this recent edition of Promotion in Action, Molly Pelzer, Midwest Dairy CEO, shares her excitement for 2023. Also included are results from our 2022…

Promotion in Action – December 2022
Learn more about how Midwest Dairy made the holidays merrier with and through partners and reached Gen Z students through projects with museum partners and…

Dairy Promotion Update – Fall/Winter 2022
Discover how Midwest Dairy promoted all things dairy at eight state fairs in 2022, new partnerships with quick-service restaurant Runza, how we worked with and…

Promotion in Action – November 2022
Discover the many projects Midwest Dairy worked on throughout November to grow trust and demand in our region. Read the latest Promotion in Action to…


Promotion in Action – September 2022
Midwest Dairy has made every drop count in September through projects that included increasing dairy demand through e-commerce, building trust in dairy through strategic partnerships…

Dairy Promotion Update – Spring/Summer 2022
Discover the dairy checkoff’s collaboration with the Mayo Clinic, more about our work with foodservice and retail partners like Freddy’s Frozen Custard & Steakburgers and…

Promotion in Action – August 2022
Dairy farmers, discover how Midwest Dairy invested your checkoff dollars to grow trust and demand in dairy. From working with Nebraska WIC to partnering with…

You Care for Animals, Dairy Does Too!
Learn how dairy farmers care for their cows in a variety of unique ways!

You Value Sustainability, Dairy Does Too!
Learn more about your local dairy farm families sustainability efforts.