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Dairy Resource Center


Front page of Promotion in Action May 2024

Promotion in Action: May 2024

Midwest Dairy invests dairy farmer’s checkoff contributions wisely. Learn how we built trust and sales in dairy in May, along with our efforts to build…

Promotion in Action: April 2024

Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers!

Dairy Promotion update magazine front cover. Girl feeding calf a bottle.

Dairy Promotion Update – Spring 2024

Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Front cover of March Promotion in Action email

Promotion in Action: March 2024

Meet Midwest Dairy’s new CEO, Corey Scott, and discover the activations Midwest Dairy completed to grow trust and demand in dairy recently.

Preview of 2023 scorecard

2023 Midwest Dairy Annual Scorecard

Discover how Midwest Dairy performed against its goals for 2023, including growing trust, increasing sales, and more.

Promotion in Action: February 2024

Midwest Dairy announces its next CEO, plus learn about activations that grew trust and demand in dairy.

Preview of PIA January 2024

Promotion in Action: January 2024

Discover how Midwest Dairy has been hard at work, investing dairy checkoff resources into growing demand and trust in dairy throughout our 10-state region.

Preview of the December PIA newsletter

Promotion in Action: December 2023

In the final Promotion in Action email of 2023, discover how Midwest Dairy has been building trust and demand through unique partnerships, such as sponsoring…

Dairy Promotion Update – Fall/Winter 2023

Discover the latest dairy checkoff activities in our Fall/Winter 2023 edition of Dairy Promotion Update. You’ll learn how Midwest Dairy brought dairy to life throughout…

Preview of November Promotion in Action email

Promotion in Action: November 2023

Dairy farmers, discover a new resource available to you to help tell dairy’s nutrition story with health providers in our recent Promotion in Action email….

Preview of October 2023 PIA

Promotion in Action: October 2023

Learn how Midwest Dairy drove trust in dairy through unique events and increased sales through impactful promotions in our October 2023 Promotion in Action newsletter.

september 2023 promotion update preview

Promotion in Action: September 2023

Through unique and engaging events and promotions, Midwest Dairy continues to build trust and demand in dairy. Learn how in our recent Promotion in Action…