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cover image of 2024 winter dairy promotion update magazine

Dairy Promotion Update – Winter 2024

Midwest Dairy gave consumers an excellent dairy experience by partnering with organizations and retailers to bring dairy to life. During June Dairy Month, Midwest Dairy…

Preview of November 2024 promotion in action email

Promotion in Action: November 2024

Midwest Dairy is driving dairy sales during the 2024 back-to-school season and through delicious limited-time offer deals. Plus, we’re growing trust in dairy through a…

Preview of October PIA 2024

Promotion in Action: October 2024

Midwest Dairy invests dairy farmer resources into efforts that grow sales in dairy, both directly and indirectly. Learn how we evaluate emerging trends in dairy…

Preview of September 2024 promotion in action email

Promotion in Action: September 2024

From summer and fall sports partnerships to ice cream features with retail partners, Midwest Dairy has been busy building trust and sales in dairy!

Screenshot of August PIA

Promotion in Action: August 2024

Thought leader is a popular buzzword among Midwest Dairy staff throughout the year. Learn why in our recent Promotion in Action email!

Dairy Promotion Update – Summer 2024

Midwest Dairy diligently invests dairy farmers’ resources efficiently, with specific efforts to grow trust and sales in dairy. Learn more about the strategies and activations…

July Promotion in Action Cover

Promotion in Action: July 2024

The hot weather isn’t slowing Midwest Dairy down from building trust and growing sales in dairy. Learn more about our latest activations in our July…

Front page of June 2024 Promotion in Action email

Promotion in Action: June 2024

Midwest Dairy works with and through a variety of partners to grow trust and sales in dairy. Learn how we accomplished this through special limited-time…

Front page of Promotion in Action May 2024

Promotion in Action: May 2024

Midwest Dairy invests dairy farmer’s checkoff contributions wisely. Learn how we built trust and sales in dairy in May, along with our efforts to build…

Promotion in Action: April 2024

Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers!

Dairy Promotion update magazine front cover. Girl feeding calf a bottle.

Dairy Promotion Update – Spring 2024

Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Front cover of March Promotion in Action email

Promotion in Action: March 2024

Meet Midwest Dairy’s new CEO, Corey Scott, and discover the activations Midwest Dairy completed to grow trust and demand in dairy recently.