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Dairy Resource Center


Dairy Promotion update magazine front cover. Girl feeding calf a bottle.

Dairy Promotion Update – Spring 2024

Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Dairy Promotion Update – Fall/Winter 2023

Discover the latest dairy checkoff activities in our Fall/Winter 2023 edition of Dairy Promotion Update. You’ll learn how Midwest Dairy brought dairy to life throughout…

Dairy Promotion Update – Spring/Summer 2023

Learn more how we grew trust and demand in dairy in the first half of 2023.

Dairy Promotion Update – Fall/Winter 2022

Discover how Midwest Dairy promoted all things dairy at eight state fairs in 2022, new partnerships with quick-service restaurant Runza, how we worked with and…

Dairy Promotion Update – Spring/Summer 2022

Discover the dairy checkoff’s collaboration with the Mayo Clinic, more about our work with foodservice and retail partners like Freddy’s Frozen Custard & Steakburgers and…

Dairy Promotion Update – Fall 2021

Learn how Midwest Dairy makes every drop count in our Fall 2021 DPU.

Dairy Promotion Update – Spring 2021

The Spring 2021 DPU is filled with ways Midwest Dairy is making every drop count.

Dairy Promotion Update – Summer 2021

Get an inside look at what Midwest Dairy is working in this edition of the Dairy Promotion Update.

Dairy Promotion Update – Winter 2021

Learn more about the “What You Do, Dairy Does Too” consumer campaign from Midwest Dairy.