
Dairy Promotion Update: Spring 2025
In the Spring 2025 edition of Dairy Promotion Update, learn more about Midwest Dairy’s strategic objectives, including increasing dairy sales, building consumer trust, advancing research,…

Dairy Promotion Update – Winter 2024
Midwest Dairy gave consumers an excellent dairy experience by partnering with organizations and retailers to bring dairy to life. During June Dairy Month, Midwest Dairy…

Dairy Promotion Update – Summer 2024
Midwest Dairy diligently invests dairy farmers’ resources efficiently, with specific efforts to grow trust and sales in dairy. Learn more about the strategies and activations…

Dairy Promotion Update – Spring 2024
Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Dairy Promotion Update – Fall/Winter 2023
Discover the latest dairy checkoff activities in our Fall/Winter 2023 edition of Dairy Promotion Update. You’ll learn how Midwest Dairy brought dairy to life throughout…

Dairy Promotion Update – Spring/Summer 2023
Learn more how we grew trust and demand in dairy in the first half of 2023.

Dairy Promotion Update – Fall/Winter 2022
Discover how Midwest Dairy promoted all things dairy at eight state fairs in 2022, new partnerships with quick-service restaurant Runza, how we worked with and…

Dairy Promotion Update – Spring/Summer 2022
Discover the dairy checkoff’s collaboration with the Mayo Clinic, more about our work with foodservice and retail partners like Freddy’s Frozen Custard & Steakburgers and…

Promotion in Action: April 2025
In the April 2025 edition of Promotion in Action, hear from Midwest Dairy CEO Corey Scott about the recent Annual Meeting and an invitation to…

Promotion in Action: March 2025
Midwest Dairy is excited to welcome Sara Thomas as the new Chief Operating Officer at Midwest Dairy. Plus, learn how we grew trust in dairy…

Promotion in Action: February 2025
Midwest Dairy was actively building trust and growing demand in dairy in early 2025. Learn how special holiday campaigns drove sales and incremental pounds of…

Promotion in Action: January 2025
Midwest Dairy launches 2025 with new, exciting partner promotions and opportunities for farmers and young dairy leaders. Promotion in Action: January 2025