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Dairy Resource Center


Dairy Promotion update magazine front cover. Girl feeding calf a bottle.

Dairy Promotion Update – Spring 2024

Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Dairy Promotion Update – Fall/Winter 2023

Discover the latest dairy checkoff activities in our Fall/Winter 2023 edition of Dairy Promotion Update. You’ll learn how Midwest Dairy brought dairy to life throughout…

Dairy Promotion Update – Spring/Summer 2023

Learn more how we grew trust and demand in dairy in the first half of 2023.

Dairy Promotion Update – Fall/Winter 2022

Discover how Midwest Dairy promoted all things dairy at eight state fairs in 2022, new partnerships with quick-service restaurant Runza, how we worked with and…

Dairy Promotion Update – Spring/Summer 2022

Discover the dairy checkoff’s collaboration with the Mayo Clinic, more about our work with foodservice and retail partners like Freddy’s Frozen Custard & Steakburgers and…

Dairy Promotion Update – Fall 2021

Learn how Midwest Dairy makes every drop count in our Fall 2021 DPU.

Dairy Promotion Update – Spring 2021

The Spring 2021 DPU is filled with ways Midwest Dairy is making every drop count.

Dairy Promotion Update – Summer 2021

Get an inside look at what Midwest Dairy is working in this edition of the Dairy Promotion Update.

Dairy Promotion Update – Winter 2021

Learn more about the “What You Do, Dairy Does Too” consumer campaign from Midwest Dairy.

Promotion in Action: April 2024

Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers!

Front cover of March Promotion in Action email

Promotion in Action: March 2024

Meet Midwest Dairy’s new CEO, Corey Scott, and discover the activations Midwest Dairy completed to grow trust and demand in dairy recently.

Promotion in Action: February 2024

Midwest Dairy announces its next CEO, plus learn about activations that grew trust and demand in dairy.