Turning Consumer Insights into Action
Midwest Dairy has relationships with trusted organizations to uncover the insights and trends consumers are adopting, the reasons behind these trends and which products support them. Packaged together, research and consumer insights help our partners better understand consumer desires, and how to most effectively meet them.
Midwest Dairy offers partners the information and the ability to translate that information into action to:
- Increase shopping trips
- Adjust to the changing consumer
- Be ahead of retail trends
Top Dairy Trends
Helping retailers stay on top of consumer trends and better understand what drives food purchasing decisions ensures relevancy as well as the opportunity to increase demand and sales. And when it comes to trends, dairy delivers a lot of what consumers desire, which includes core beliefs and factors like locally produced, taste, nutrients, convenience, accessibility and sustainability.
SNACKS AND MINI-MEALS
See what else is trending in dairy
Understanding Tomorrow’s Butter Consumer
Butter is consumed universally, however there are segments of the market that can be targeted for category growth such as Generation Z.
Ready to Drink Coffee Trends and Dairy
Ready to drink (RTD) coffee sales grew about 10% annually in the U.S. from 2013-2017 and 90% of RTD coffees are formulated with dairy milk.’
Understanding the Millennial Consumer
Millennials are the largest generation, but don’t make up the largest spending on food, creating an opportunity to grow dairy sales with these young consumers.
The Farm Connection
As a dairy promotion organization, we work with farmers. We know their passion. We know what it truly means to be local and sustainable.
Through partnerships, Midwest Dairy brings together a diverse group of experts to share information and ideas. Industry experts, scientists, researchers, registered dietitians, processors, food service professionals, food writers and bloggers, chefs, physicians, schools, wellness professionals and more share dinner tables, panels, podcasts and more to bring the best products and ideas to consumers. This information allows us to make the in-store and online experience better, understand consumer needs and bring dairy to life through your store, earning shopper loyalty.Get to know our farmers and their stories