Dairy Research & Trends

Understanding consumer and market trends not only helps our partners understand what is driving today's consumer, it uncovers new opportunities to grow sales of dairy.

Turning Consumer Insights into Action

Midwest Dairy has relationships with trusted organizations to uncover the insights and trends consumers are adopting, the reasons behind these trends and which products support them. Packaged together, research and consumer insights help our partners better understand consumer desires, and how to most effectively meet them. 

Midwest Dairy offers partners the information and the ability to translate that information into action to: 

  • Increase shopping trips 
  • Adjust to the changing consumer 
  • Be ahead of retail trends 

Top Dairy Trends

Helping retailers stay on top of consumer trends and better understand what drives food purchasing decisions ensures relevancy as well as the opportunity to increase demand and sales. And when it comes to trends, dairy delivers a lot of what consumers desire, which includes core beliefs and factors like locally produced, taste, nutrients, convenience, accessibility and sustainability.



Milk travels from farm to store in about 48 hours


Dairy allows consumers to experience new flavors, indulgence and customization


Dairy offers snackability and portability


See what else is trending in dairy

Gen Z and Dairy Innovations

Gen Z makes up 27 percent of the U.S. population today and will account for 40 percent by 2020. What drives their purchasing decisions?

Ready to Drink Coffee Trends and Dairy

From 2013 to 2017 ready to drink coffee sales grew about 10 percent annually in the United States and 90 percent of it includes dairy. 

The Changing Consumer

Major change is occurring with a quickly-growing world population, and more people are choosing to live in cities. The more we understand these changes, the better we can meet consumer needs.

The Farm Connection

As a dairy promotion organization, we work with farmers. We know their passion. We know what it truly means to be local and sustainable.

Through partnerships, Midwest Dairy brings together a diverse group of experts to share information and ideas. Industry experts, scientists, researchers, registered dietitians, processors, food service professionals, food writers and bloggers, chefs, physicians, schools, wellness professionals and more share dinner tables, panels, podcasts and more to bring the best products and ideas to consumers. This information allows us to make the in-store and online experience better, understand consumer needs and bring dairy to life through your store, earning shopper loyalty.  

Get to know our farmers and their stories