Midwest Dairy is dedicated to growing trust in dairy among consumers throughout our 10-state region. Learn how we are doing so through our Checkoff at Work video series!
How is Midwest Dairy Elevating Dairy Farmer Voices?
Dairy farmers have powerful stories to share, and Midwest Dairy works to elevate these voices throughout the work we do to help build trust in dairy among consumers.
Whitney Blindert, Manager of Programs and Partnerships, and Sami Carter, Marketing Communications Manager, highlight powerful moments from two inspiring events designed to build trust in dairy through education and storytelling. From bringing South Dakota teachers to local farms and universities to engage with sustainability and STEM resources, to hosting influencers and thought leaders at the Savor the Story: Farm, Food & Flavor experience in Minnesota, this video showcases how dairy farmers are connecting with communities and shaping the future of food. Discover how these efforts are amplifying farmer voices, shifting perceptions, and reaching thousands through classrooms and social media.
Why Does Midwest Dairy Partner with Influencers?
Connecting with consumers where they are is important to growing trust in dairy. This is why Midwest Dairy partners with regional influencers to share dairy’s nutritional and sustainable stories, who then take their learnings to their audiences.
Learn from Alyson Fendrick, Midwest Dairy Marketing Communications Manager, how we are partnering with influencers in four specific ways throughout 2025, including partnering with three top-tier foodie influencers for the South Beach Food & Wine Festival in Miami, Florida!
How Does Midwest Dairy Grow Trust Among Sustainability Thought Leaders?
Building relationships with sustainability thought leaders is a key strategy in growing trust in dairy. Midwest Dairy shares dairy’s sustainability story with these thought leaders and connects them with dairy farmers to learn firsthand how dairy farmers care for their cows, communities, and the planet. These thought leaders then share their learnings with their followers, furthering our efforts to grow trust in dairy.
Hear from Ashley Larson, Programs and Partnerships Manager, and Robyn Stuewe, Sustainable Nutrition Manager, as they share updates about two of their recent sustainable thought leader events.
How can Undeniably Dairy Grants Connect with Consumers?
Midwest Dairy supports dairy farmers, groups, and agricultural organizations turn great ideas for promoting dairy to consumers into a reality through Undeniably Dairy grants. These grants allow dairy farmers and more the opportunity to bring dairy directly into their local communities, showing how this nutritious and delicious product is responsibly produced with care for the cows, communities, and the planet.
Discover how groups brought dairy to life with Undeniably Dairy grants in 2024!
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Watch Your Checkoff at Work
Discover how Midwest Dairy leverages your checkoff resources in our newest series, “Checkoff at Work.” Visit our YouTube channel to learn more about the projects that are making a difference for consumers and dairy farmers alike.
Read About Your Checkoff at Work
Want to see all of our recent events and promotions designed to grow trust, increase demand, and advance research? Check out our Checkoff at Work articles!