Price Chopper Enterprises and Midwest Dairy partnered to kick off the back-to-school season with three kid-friendly recipes. The recipes featured include Banana Blender Muffins, Chocolate Chip Cookie Dough Smoothies, and Peanut Butter, Banana, and Pretzel Parfaits.
Price Chopper Enterprises, a Kansas City-based retailer with over 50 locations, showcased the three recipes developed in partnership with Ariel Johnston, RD, of the Tasty Balance. These recipes were featured in an email blast to Price Chopper’s customer base, social posts on Facebook and Instagram, printed circular ads through QR code links, and on their website. Midwest Dairy also sponsored a full-page ad in Price Chopper’s Gatherings Magazine, which distributed 60,000 copies. In addition to sharing these delicious recipes, Price Chopper also included the Fuel Your Fun infographic in their email blast to build trust in addition to sales.
For a back-to-school campaign, Midwest Dairy partnered with the Kansas City Mom Collective to use social influencers to promote Ariel’s recipes at Price Chopper further. These influencers featured their children making one of the recipes and shared through Instagram. They also shared a link to the recipes on the Price Chopper website, encouraging and allowing consumers to add ingredients directly to their online shopping cart.