Dairy category dollar growth has outpaced the dollar growth of the total store throughout the pandemic thus far. All dairy products show positive 2020 year-to-date growth at retail, both in volume and dollars. These products saw the greatest volume increases in 2020:
- Butter (+21.6%)
- Cream (+18.3%),
- Sour cream (+12.9%)
- Cheese (+13.1%)
(IRI custom dairy database, Total US Multi Outlet + Convenience, 2020 YTD 12/27/20)
Midwest Dairy is a brand agnostic, checkoff organization funded by dairy farmers. Our primary objective is to grow the entire dairy category by providing shopper insights and research to guide and support retail initiatives such as shelf optimization and shopper marketing programs.
Resources available to retailers:
- Learn what consumer behavior is impacting the dairy category.
- Subscribe to our monthly dairy data analysis to get insights on volume trends, consumer behavior and go-to market dairy strategy.
- Participate in quarterly webinars to explore dairy-related topics in more depth and learn how to turn these insights into action.
- Click here for examples of dairy retail activations we’ve done with partners in the past!
The Dairy Opportunity
These large segments within the dairy category are drivers of retail:
Sources: IRI custom dairy database, Total US Multi Outlet + Convenience, 2020 YTD 12/27/20; IRI Custom Research; Center for Food Integrity; Mintel; Kantar.