Dierbergs Markets and Midwest Dairy partnered to promote dairy during Easter. A primary focus for Dierbergs is promoting sales through their rewards app. Midwest Dairy supported this effort through marketing and promotional funding for a 5x points offering on products determined by the Dierbergs category manager. These products included heavy whipping cream, butter, cottage cheese, and sour cream – all Easter recipe staples.
This campaign was shared on social media, through email, via their rewards app, and in their digital ad. As a result of this campaign, over 70,000 incremental pounds of milk were sold.
Dierbergs is also supporting National Dairy Month in June, running promos in July, and highlighting our farmer funders in October. Dierbergs Markets is based out of St. Louis, Missouri and has 26 locations in Missouri and Illinois.