Fall partnerships driving demand for dairy

This fall, many Midwest Dairy partners worked with us to create different marketing campaigns and activations to promote dairy products to customers when ordering off a menu or filling up their grocery cart.

One of those partners included Hen House Markets who approached Midwest Dairy to support a marketing campaign that would incentivize customers to purchase dairy to enter to win free ice cream, specifically a gallon per month. Hen House worked with its vendor partner to secure a year’s worth of free Belfonte ice cream for each of its nine store locations. Using the Hen House loyalty program, Hen House tracked purchases of the Belfonte product and drew a winner randomly for each store.  This promotion was shared through email, social media, and the Hen House website.

Midwest Dairy intends to use this test-and-learn opportunity as a baseline for 2023 projects with Hen House to continue to grow trust and sales through our partnership with contest-driven campaigns.

November also brought a new promotion at Casey’s General Stores with locations across Midwest Dairy and beyond. The burrito and dairy bundle activation paired milk with tasty cheese in Casey’s famous burritos, available any time of day. This activation included any milk sold, both pints and quarts, as well as white and chocolate flavors. Milk was in the spotlight during this activation, but the hearty burrito is filled and topped with melty cheese, promoting even more dairy products. Digital media drove shoppers to purchase the bundle, along with social media, an app push, and email blasts. The bundle purchase even earned shoppers 200 bonus points to further drive sales.

These two partnerships and more moved the incremental pounds of milk sold needle this fall, and we are excited to include those numbers in the next Midwest Dairy Scorecard.