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Building Trust and Demand

Reaching Consumers with Dairy’s Story

Midwest Dairy helps fuel dairy demand and build consumer trust by bringing dairy to life. See how investment in dairy promotion works at the local and national levels and discover resources to support dairy in local communities.

Preview of 2023 scorecard

2023 Midwest Dairy Scorecard

Midwest Dairy produces a scorecard measuring growth across several goals, including increasing dairy sales, growing trust in dairy, and more. Click to view the 2023 Midwest Dairy Scorecard to see how our activations performed for our dairy farmers.

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2023 Midwest Dairy Annual Report

Discover the efficient and effective ways Midwest Dairy is responsibly invested your checkoff contribution to grow trust in dairy and increase sales in 2023.

View the 2022 Annual Report
Chalk Talk 2022

Checkoff at Work

Discover how Midwest Dairy invests checkoff dollars to build trust and demand in dairy by reading our Checkoff at Work articles.

Farmer Stories

Interested in learning about what dairy farmers in our 10-state region are doing? Check out our Farmer Stories!