Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
“Protein: #1 Food & Beverage Trend” Webinar now available
Protein continues to gain attention from consumers, and dairy is well-positioned to meet the growing demand. In June, Midwest Dairy hosted a consumer and market…
Midwest Dairy Foods Research Center Annual Meeting connects research to dairy industry opportunities
Researchers, dairy processors, students, and Midwest Dairy representatives gathered July 29–30 for the Midwest Dairy Foods Research Center (MDFRC) Annual Meeting to explore research that…
From research to retail: Winning with protein-conscious consumers
Protein continues to be one of the strongest drivers of food and beverage purchasing decisions, creating significant opportunities for dairy. To help the dairy community…
2026 Midwest Dairy Foods Research Center Spring Meeting
On May 4–5, 2026, the Midwest Dairy Food & Research Center (MDFRC) brought together farmer leaders, university researchers, industry partners, and dairy stakeholders in Ames,…
Strengthening dairy’s competitive edge through research
The Midwest Dairy Foods Research Center (MDFRC) funds research projects that advance dairy technologies, ingredients, and products through an industry-driven collaborative approach to strengthen the…
Checkoff-funded science moving dairy forward
For Midwest dairy farmers, every checkoff dollar is an investment in the future of dairy. In 2025, the Midwest Dairy Foods Research Center (MDFRC) delivered…
Dairy is meeting the moment with today’s consumers
Dairy is in a strong position with today’s consumers, and the momentum is real. At a time when shoppers are watching their budgets more closely…
Webinar hosted exploring food and beverage trends in 2026
On December 3, Midwest Dairy hosted a webinar with retailers and processors that explored the top 10 food & beverage trends to watch in 2026.…
Checkoff funded research showcased at global summit
Research funded by the Midwest Dairy Foods Research Center (MDFRC) was strongly represented at the 2026 Global Ingredients Summit, hosted by the American Dairy Products…
From Pitch Contest winner to Target shelves
Bakr Cookies is no stranger to Midwest Dairy. After winning The Hatchery’s Pitch Contest presented by Midwest Dairy in 2023, the Chicago-based company has continued…
South Dakota Dairy Ambassador couples promotion with research
Vaishali Poswal is a graduate student in the Dairy and Food Science Department at South Dakota State University (SDSU), where she is pursuing a Master…
Midwest Dairy Accelerator aims to turn fresh ideas into real dairy sales
Midwest Dairy is setting the stage for dairy innovation with the 2025 Midwest Dairy Accelerator program. In partnership with innovation consultancy firm VentureFuel, this eight-week…