Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Midwest Dairy Foods Research Center Spring Planning Meeting 2025
The Midwest Dairy Foods Research Center hosted its Spring 2025 planning meeting in early May in Brookings, South Dakota. The two-day event brought together members…
Introducing the Midwest Dairy Accelerator: Now Accepting Applications
Midwest Dairy’s Accelerator projects have successfully supported dairy innovation among food entrepreneurs. Building on three years of successful pitch competition with The Hatchery and No…
Pitch Competitions continue to fuel checkoff research
Advancing dairy research is a key strategy of dairy checkoff. Midwest Dairy funds research that solves industry challenges and partners with those who drive demand…
Midwest Dairy Foods Research Center 2024 executive summary
2024 was another successful and productive year for the Midwest Dairy Foods Research Center (MDFRC). With the completion and implementation of our 2024 Strategic Plan,…
Midwest Dairy Foods Research Center Annual Meeting 2024
The Midwest Dairy Foods Research Center (MDFRC) held its annual meeting on July 31 and August 1stin Minneapolis, Minnesota. This meeting invites the Operational Advisory Committee…
Recent consumer and market insights webinar focuses on sustainability
In early June, Midwest Dairy hosted a consumer and market insights webinar for processors and retail partners. The webinar focused on the sustainability issues that…
MDFRC 2024 Spring Planning Meeting
The Midwest Dairy Foods Research Center (MDFRC) hosted the 2024 Spring planning meeting on May 7 and 8 in Minneapolis, Minnesota. The operational advisory committee, farmers, processors,…
Remarks from Executive Director of MDFRC, Dr. Jayendra Amamcharla
The year 2023 was unique and fruitful for the Midwest Dairy Foods Research Center (MDFRC). The new Strategic Plan was a rewarding process and has…
Partners learn more during consumer insights webinars
In an increasingly complex, fast-moving world, Midwest Dairy shares impactful market intelligence through webinars that help checkoff partners effectively target today’s consumers. By investing in…
Welcoming a new 2023/2024 Midwest Dairy Foods Research Strategic Plan
In 2023, the Midwest Dairy Foods Research Center (MDFRC) underwent significant changes, welcoming many new members to its team and identifying areas for enhancement. These…
Midwest Dairy and The Hatchery Chicago Partner for the second year
Midwest Dairy and The Hatchery Chicago have partnered again to fuel dairy innovation in 2023. Advancing dairy research is a key strategy of dairy checkoff,…
Innovate with Dairy Tool available now
Dairy Management Inc. (DMI) has launched Innovate with Dairy, a new tool created through the national dairy checkoff. The Innovate with Dairy tool is designed to be…