Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.
Checkoff enters year 3 with the Mayo Clinic collaboration
February 2024 marked the beginning of year three of a 5-year collaboration with Mayo Clinic, Dairy Management Inc., National Dairy Council, and the Innovation Center for…
Innovate with Dairy Tool available now
Dairy Management Inc. (DMI) has launched Innovate with Dairy, a new tool created through the national dairy checkoff. The Innovate with Dairy tool is designed to be…
How successful innovations start with collaboration
Partnering with dairy experts from the Food Science and Nutrition department at the University of Minnesota (UMN) played a crucial role in helping a startup…
Midwest Dairy Foods Research Center Annual Meeting recap
The Midwest Dairy Foods Research Center (MDFRC) held its Annual Meeting on July 24th and 25th in St. Paul, Minnesota. This meeting was an open invitation to…
Research projects are taking off at Midwest Dairy
Advancing dairy research is a key strategy of the dairy checkoff. Midwest Dairy funds research by focusing efforts on solving industry challenges and partnering with…
2023 MDFRC Spring Meeting
On May 8 and 9, the 2023 Midwest Dairy Foods Research Center (MDFRC) Spring meeting was held at South Dakota State University (SDSU). The Operational Advisory…
Encouraging dairy innovation in unexpected places
Midwest Dairy is working hard to further our work in innovation spaces. In June of 2022, we partnered with The Hatchery Chicago to launch a pitch contest…
Value-added milk showed opportunity in 2022
In 2022, the value-added milk category began to grow, and its options showed much promise, while plant-based alternatives began to show signs of weakness. Midwest…
Sharing dairy research and trends with partners
Partners view Midwest Dairy as an industry expert who can provide resources and research to drive dairy demand. We work through and with partners by…
Dairy checkoff enters collaboration with Mayo Clinic
Midwest Dairy and the National Dairy Checkoff Program have been building research for more than 100 years about dairy’s unique role in nutrition and health….
Partners learn more during consumer insights webinars
In an increasingly complex, fast-moving world, Midwest Dairy shares impactful market intelligence through webinars that help checkoff partners effectively target today’s consumers. By investing in…
Remarks from Executive Director of MDFRC, Dr. Jayendra Amamcharla
The year 2023 was unique and fruitful for the Midwest Dairy Foods Research Center (MDFRC). The new Strategic Plan was a rewarding process and has…