Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Recent consumer and market insights webinar focuses on sustainability
In early June, Midwest Dairy hosted a consumer and market insights webinar for processors and retail partners. The webinar focused on the sustainability issues that…
MDFRC 2024 Spring Planning Meeting
The Midwest Dairy Foods Research Center (MDFRC) hosted the 2024 Spring planning meeting on May 7 and 8 in Minneapolis, Minnesota. The operational advisory committee, farmers, processors,…
Remarks from Executive Director of MDFRC, Dr. Jayendra Amamcharla
The year 2023 was unique and fruitful for the Midwest Dairy Foods Research Center (MDFRC). The new Strategic Plan was a rewarding process and has…
Partners learn more during consumer insights webinars
In an increasingly complex, fast-moving world, Midwest Dairy shares impactful market intelligence through webinars that help checkoff partners effectively target today’s consumers. By investing in…
Welcoming a new 2023/2024 Midwest Dairy Foods Research Strategic Plan
In 2023, the Midwest Dairy Foods Research Center (MDFRC) underwent significant changes, welcoming many new members to its team and identifying areas for enhancement. These…
Midwest Dairy and The Hatchery Chicago Partner for the second year
Midwest Dairy and The Hatchery Chicago have partnered again to fuel dairy innovation in 2023. Advancing dairy research is a key strategy of dairy checkoff,…
Checkoff enters year 3 with the Mayo Clinic collaboration
February 2024 marked the beginning of year three of a 5-year collaboration with Mayo Clinic, Dairy Management Inc., National Dairy Council, and the Innovation Center for…
Innovate with Dairy Tool available now
Dairy Management Inc. (DMI) has launched Innovate with Dairy, a new tool created through the national dairy checkoff. The Innovate with Dairy tool is designed to be…
How successful innovations start with collaboration
Partnering with dairy experts from the Food Science and Nutrition department at the University of Minnesota (UMN) played a crucial role in helping a startup…
Midwest Dairy Foods Research Center Annual Meeting recap
The Midwest Dairy Foods Research Center (MDFRC) held its Annual Meeting on July 24th and 25th in St. Paul, Minnesota. This meeting was an open invitation to…
Research projects are taking off at Midwest Dairy
Advancing dairy research is a key strategy of the dairy checkoff. Midwest Dairy funds research by focusing efforts on solving industry challenges and partnering with…
2023 MDFRC Spring Meeting
On May 8 and 9, the 2023 Midwest Dairy Foods Research Center (MDFRC) Spring meeting was held at South Dakota State University (SDSU). The Operational Advisory…