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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.

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Remarks from Executive Director of MDFRC, Dr. Jayendra Amamcharla

The year 2023 was unique and fruitful for the Midwest Dairy Foods Research Center (MDFRC). The new Strategic Plan was a rewarding process and has…


Dairy milk graph

Partners learn more during consumer insights webinars

In an increasingly complex, fast-moving world, Midwest Dairy shares impactful market intelligence through webinars that help checkoff partners effectively target today’s consumers. By investing in…


Women in lab coat researching dairy

Welcoming a new 2023/2024 Midwest Dairy Foods Research Strategic Plan

In 2023, the Midwest Dairy Foods Research Center (MDFRC) underwent significant changes, welcoming many new members to its team and identifying areas for enhancement. These…


2023 Hatchery winners and judges

Midwest Dairy and The Hatchery Chicago Partner for the second year

Midwest Dairy and The Hatchery Chicago have partnered again to fuel dairy innovation in 2023. Advancing dairy research is a key strategy of dairy checkoff,…


Mayo Clinic

Checkoff enters year 3 with the Mayo Clinic collaboration

February 2024 marked the beginning of year three of a 5-year collaboration with Mayo Clinic, Dairy Management Inc., National Dairy Council, and the Innovation Center for…


Computer screen showcasing DMI Innovate tool.

Innovate with Dairy Tool available now

Dairy Management Inc. (DMI) has launched Innovate with Dairy, a new tool created through the national dairy checkoff. The Innovate with Dairy tool is designed to be…


Two men holding ice cream pints

How successful innovations start with collaboration

Partnering with dairy experts from the Food Science and Nutrition department at the University of Minnesota (UMN) played a crucial role in helping a startup…


Research student presenting project

Midwest Dairy Foods Research Center Annual Meeting recap

The Midwest Dairy Foods Research Center (MDFRC) held its Annual Meeting on July 24th and 25th in St. Paul, Minnesota. This meeting was an open invitation to…


Research projects are taking off at Midwest Dairy

Advancing dairy research is a key strategy of the dairy checkoff. Midwest Dairy funds research by focusing efforts on solving industry challenges and partnering with…


2023 MDFRC Spring Meeting

On May 8 and 9, the 2023 Midwest Dairy Foods Research Center (MDFRC) Spring meeting was held at South Dakota State University (SDSU). The Operational Advisory…


Twisted Eggroll products

Encouraging dairy innovation in unexpected places

Midwest Dairy is working hard to further our work in innovation spaces. In June of 2022, we partnered with The Hatchery Chicago to launch a pitch contest…


Woman looking at milk jug

Value-added milk showed opportunity in 2022

In 2022, the value-added milk category began to grow, and its options showed much promise, while plant-based alternatives began to show signs of weakness. Midwest…