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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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The word 'webinar' on a computer screen

Midwest Dairy shares tools for digital success and crisis planning

Midwest Dairy recently hosted two farmer-focused webinars designed to strengthen farm visibility, communication, and crisis readiness. These educational sessions offered practical tools and guidance that…


Princess Kay and Iowa Dairy Princesses

Celebrating dairy youth leaders: Minnesota and Iowa crown this year’s Dairy Princesses

This summer, Minnesota and Iowa celebrated the future of the dairy industry by crowning their 72nd Dairy Princesses during ceremonies at their state fairgrounds. These…


Midwest Dairy staff smiling at camera while at National Holstein Convention 2025

Midwest Dairy attends the National Holstein Convention

The 2025 National Holstein Convention brought together dairy producers, industry leaders, and enthusiasts to St. Louis, Missouri, from June 23–26. Among the attendees were several…


Illinois Dairy Ambassadors at training

Young dairy leaders building trust and inspiring consumers across the Midwest

Across Illinois and Iowa, a new generation of dairy advocates is stepping up to share the story of dairy farming with energy, passion, and purpose.…


Princess Kay candidates posing outside venue.

Dairy youth build skills, confidence, and community through May and June events

This summer, Midwest Dairy and its partners hosted two impactful events focused on empowering the next generation of dairy advocates. From developing leadership skills to…


Dairy Ambassador Gathering 2025

Midwest Dairy Ambassadors gather for inaugural in-person training

Young leaders from across the Midwest gathered in Ames, Iowa, on May 19–20 for the first Midwest Dairy In-Person Ambassador Training, held at Iowa State…


Group of Midwest Dairy staff and ambassadors at CPDE 2025

Central Plains Dairy Expo provides opportunities to engage

Midwest Dairy is committed to engaging with dairy farmers and sharing how their checkoff investments support dairy promotion. These interactions provide an opportunity for questions…


Group of farmers smiling at camera

Midwest Dairy hosts Farmer Spokesperson Training

In early March, ten farmers gathered in Minneapolis, MN, for a Farmer Spokesperson Training hosted by Midwest Dairy. This training helped farmer leaders effectively communicate…


Three women at social

Connect and Grow: Celebrating 25 years at the 2025 Annual Meeting

Midwest Dairy’s state and corporate board members gathered for the 2025 Annual Meeting in April. This two-day event, held in Bloomington, Minnesota, focused on exploring…


Ron Grusenmeyer speaking at an event

Midwest Dairy meets farmers at local events

Checkoff organizations play a vital role in connecting agricultural producers with communities across the nation. Midwest Dairy recognizes the importance of maintaining a strong connection…


DEAL class 3 at The Hatchery

Growth and change in the DEAL program for 2024

Midwest Dairy kicked off Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL), welcoming 17 new dairy leaders in 2024. This 18-month program…


Iowa dairy ambassador playing spinning game with child

Celebrating another successful year for the Dairy Ambassador program

The Dairy Ambassador program is an educational and leadership opportunity for high school and college students passionate about the dairy industry. This program allows individuals…