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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Ron Grusenmeyer speaking at an event

Midwest Dairy meets farmers at local events

Checkoff organizations play a vital role in connecting agricultural producers with communities across the nation. Midwest Dairy recognizes the importance of maintaining a strong connection…


DEAL class 3 at The Hatchery

Growth and change in the DEAL program for 2024

Midwest Dairy kicked off Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL), welcoming 17 new dairy leaders in 2024. This 18-month program…


Iowa dairy ambassador playing spinning game with child

Celebrating another successful year for the Dairy Ambassador program

The Dairy Ambassador program is an educational and leadership opportunity for high school and college students passionate about the dairy industry. This program allows individuals…


Holstein cows eating

Lasso Grant showcase: Olmar Farms

In 2024, Midwest Dairy launched a free grant-writing support program for on-farm projects in partnership with Lasso. Lasso, a platform described as a “grant writer in…


Midwest Dairy DEAL Class 3 participants

DEAL Class 3 meets in Chicago for Phase 2

Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL) convened in Chicago, Illinois, in November for Phase 2 of the program. The theme…


south dakota dairy ambassador in front of Plinko game

2025 Dairy Ambassador Program applications are open

Midwest Dairy is inviting students interested in dairy to apply to become Dairy Ambassadors in one of five Midwestern states: Illinois, Iowa, Minnesota, Nebraska, and…


Speakers on stage at South Dakota Trade Summit 2024

Midwest Dairy sponsors the Midwest Agriculture Export Summit

The third annual Midwest Agricultural Export Summit, sponsored by Midwest Dairy, took place in Sioux Falls, South Dakota, in early August. This annual gathering serves…


princess crown

2024 dairy princess round-up

Midwest Dairy recently crowned two new Dairy Princesses in Iowa and Minnesota. These remarkable young leaders will serve as goodwill ambassadors for the dairy industry over…


back to school promo center items

Promo center back to school bundle

The back-to-school season is a great time to promote dairy in your community! To make it easy for you, Midwest Dairy has created a “Back-to-School…


Farmer talking to Gen Z students

Leadership grant funds available to dairy farmers

Midwest Dairy encourages all dairy farmers who contribute to the Midwest Dairy checkoff to consider applying for a leadership grant to help enhance their leadership…


Iowa dairy princesses at training event

Young dairy leaders develop communication skills at June event

To kick off June Dairy Month, the Iowa Dairy Princess Program held its annual June Event—a youth dairy communications workshop and dairy princess orientation. Held…


Dr. Erin Cortus discusses manure management with dairy ambassadors

Sustainability is top of mind for consumers, and many have questions about manure management. Since dairy ambassadors share the dairy story with consumers and may…