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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by the Midwest Dairy by reading success stories from our dairy checkoff program.

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Dairy farmer giving presentation

Midwest Dairy leadership grants help farmers grow their leadership skills

Midwest Dairy offers a range of leadership grants to improve dairy farmers’ leadership and advocacy skills. These grants can be used in various ways, including…


Group of dairy farmers listening to speaker

Breaking Through the Noise training is now available to farmers

In 2023, Midwest Dairy partnered with Janice Person, founder, and CEO of Grounded Communications, to offer a new training to dairy farmers called Breaking Through…


Dairy farmers gathering

Thirteen farmers graduate from DEAL Class 2

The Dairy Experience and Agricultural Leadership Program (DEAL) members met this summer for the final phase of the 18-month leadership opportunity, focusing on leadership opportunities…


Headshots of DEAL Class 3 participants.

DEAL Class 3 meets for the first time in Nashville

Class 3 of the Dairy Experience and Agricultural Leadership Program (DEAL) held its Phase 1 meeting in Nashville, Tennessee, this past February. New this year,…


undeniably dairy grant event

Bringing Undeniably Dairy to your community

Midwest Dairy farmers, dairy groups, and agricultural organizations can apply for up to $5,000 in Undeniably Dairy Grant funding for events and programs that showcase…


Dairy farmers and Midwest Dairy staff gathered together

BU North and BU South dairy leaders connect over communication best practices

Checkoff is eager to connect with farmers and tell them how their checkoff investment is reaching consumers and building demand and can be a resource…


New farmer face to be featured with Cub Foods

Meet Kennedy Youngren, a dietitian, mom, and fourth-generation dairy farmer featured as Cub Food’s “The Farmer of Cub”.


new promotion in action dairy stickers

Check out the new vinyl stickers available in the Promo Center

Looking for a fun way to connect with Generation Z (Gen Z) in your community? We have recently added vinyl stickers to our Promo Center…


Celebrating National Dairy Month on the farm

National Dairy Month has been celebrated every June throughout the United States since 1937. This month-long commitment celebrates the dairy industry’s contributions for over 85…


National Dairy Month farmer resources

June is just around the corner, which means it’s dairy’s time to shine as we celebrate National Dairy Month. Join your dairy farmer peers and…


Galena Getaway event recap

Over two dozen farmers traveled from Minnesota, Iowa, and Illinois to Galena, Illinois, to attend Midwest Dairy’s first farmer workshop of 2023, where they had…


Undeniably Dairy grants promoting dairy at the local level

Midwest Dairy encourages farmers to engage with local consumers by utilizing Undeniably Dairy grants. These grants can be used for local promotion efforts to showcase…