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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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south dakota dairy ambassador in front of Plinko game

2025 Dairy Ambassador Program applications are open

Midwest Dairy is inviting students interested in dairy to apply to become Dairy Ambassadors in one of five Midwestern states: Illinois, Iowa, Minnesota, Nebraska, and…


Speakers on stage at South Dakota Trade Summit 2024

Midwest Dairy sponsors the Midwest Agriculture Export Summit

The third annual Midwest Agricultural Export Summit, sponsored by Midwest Dairy, took place in Sioux Falls, South Dakota, in early August. This annual gathering serves…


princess crown

2024 dairy princess round-up

Midwest Dairy recently crowned two new Dairy Princesses in Iowa and Minnesota. These remarkable young leaders will serve as goodwill ambassadors for the dairy industry over…


back to school promo center items

Promo center back to school bundle

The back-to-school season is a great time to promote dairy in your community! To make it easy for you, Midwest Dairy has created a “Back-to-School…


Farmer talking to Gen Z students

Leadership grant funds available to dairy farmers

Midwest Dairy encourages all dairy farmers who contribute to the Midwest Dairy checkoff to consider applying for a leadership grant to help enhance their leadership…


Iowa dairy princesses at training event

Young dairy leaders develop communication skills at June event

To kick off June Dairy Month, the Iowa Dairy Princess Program held its annual June Event—a youth dairy communications workshop and dairy princess orientation. Held…


Dr. Erin Cortus discusses manure management with dairy ambassadors

Sustainability is top of mind for consumers, and many have questions about manure management. Since dairy ambassadors share the dairy story with consumers and may…


Midwest Dairy hosts farm crisis webinar

Approximately 40 people attended a webinar developed by Midwest Dairy for farmers about on-farm crisis preparedness.  The webinar, held on June 6, provided tips and…


Collage of Iowa students receiving scholarships.

Midwest Dairy awards 2024-2025 educational scholarships

Midwest Dairy is proud to award scholarships to deserving high school and college students for the 2024-2025 academic year. Recipients were chosen based on their past…


Dairy ambassador answering questions.

Dairy ambassadors learn how to navigate tough questions from consumers

This year, Midwest Dairy is represented by 27 dairy ambassadors from Illinois, Iowa, Minnesota, Nebraska, and South Dakota. The Dairy Ambassador program offers educational and…


Dairy farmer giving presentation

Midwest Dairy leadership grants help farmers grow their leadership skills

Midwest Dairy offers a range of leadership grants to improve dairy farmers’ leadership and advocacy skills. These grants can be used in various ways, including…


Group of dairy farmers listening to speaker

Breaking Through the Noise training is now available to farmers

In 2023, Midwest Dairy partnered with Janice Person, founder, and CEO of Grounded Communications, to offer a new training to dairy farmers called Breaking Through…