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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Midwest Dairy staff at CPDE

Building connections and tasting innovation at Central Plains Dairy Expo

The Central Plains Dairy Expo was held March 18-19, 2026, in Sioux Falls, South Dakota, bringing together dairy farmers from across the region, with Midwest…


DEAL Class 4 Participants

DEAL Class 4 launches

Midwest Dairy is proud to announce that the fourth class of the Dairy Experience and Agricultural Leadership Program (DEAL) has been selected. The 2026-2027 class…


Dairy farmer panel at 2026 Midwest Dairy Annual Meeting

From Farm to Future: 2026 Annual Meeting

Midwest Dairy’s division and corporate board members recently gathered for the 2026 Annual Meeting. This two-day event, held in Kansas City, Missouri, focused on exploring…


DEAL Class 3

17 farmers graduate from Class 3 of the DEAL Program

Earlier this summer, 17 farmers graduated from Class 3 of Midwest Dairy’s Dairy Experience and Agricultural Leadership (DEAL) Program. The final phase brought DEAL members…


Child at event getting face painted

Undeniably Dairy Grants bring dairy to life

Midwest Dairy supports dairy farmers, dairy groups, and agricultural organizations with Undeniably Dairy Grants that help bring great local dairy promotion ideas to life. These…


Piet van Bedaf dairy farmer

Lasso grants fuel on-farm innovation

In 2024, Midwest Dairy launched a free grant writing support program for on-farm projects in partnership with Lasso. Often described as a “grant writer in…


Winter Workshop December 2025

Winter Dairy Workshop strengthens skills and connections

In December, Midwest Dairy hosted a two-day Winter Dairy Workshop at the La Crescent Area Event Center, bringing together 25 dairy farmers for learning, discussion,…


Midwest Dairy staff member at event booth

Midwest Dairy connects with students exploring careers in dairy

Midwest Dairy continued its efforts to build a strong pipeline of future dairy leaders by connecting with students at two key education and career events…


The word 'webinar' on a computer screen

Midwest Dairy shares tools for digital success and crisis planning

Midwest Dairy recently hosted two farmer-focused webinars designed to strengthen farm visibility, communication, and crisis readiness. These educational sessions offered practical tools and guidance that…


Princess Kay and Iowa Dairy Princesses

Celebrating dairy youth leaders: Minnesota and Iowa crown this year’s Dairy Princesses

This summer, Minnesota and Iowa celebrated the future of the dairy industry by crowning their 72nd Dairy Princesses during ceremonies at their state fairgrounds. These…


Midwest Dairy staff smiling at camera while at National Holstein Convention 2025

Midwest Dairy attends the National Holstein Convention

The 2025 National Holstein Convention brought together dairy producers, industry leaders, and enthusiasts to St. Louis, Missouri, from June 23–26. Among the attendees were several…


Illinois Dairy Ambassadors at training

Young dairy leaders building trust and inspiring consumers across the Midwest

Across Illinois and Iowa, a new generation of dairy advocates is stepping up to share the story of dairy farming with energy, passion, and purpose.…