Growing trust in dairy is an important strategy for Midwest Dairy. We know that by growing trust in dairy’s nutritional benefits and its sustainability story among consumers, we ultimately grow demand in delicious dairy products. We achieve this goal working with and through partners. Learn more about these unique activations below!
Pop-up Milk and Cereal Bars Reach Gen Z
There’s nothing more nostalgic than a bowl of cereal and ice cold milk. Reminding Gen Z of these memorable childhood moments helps Midwest Dairy to grow trust in dairy throughout our 10-state region. Learn more about our pop-up milk and cereal bars that we’ve brought to college campuses!
Connecting with Classrooms Through STEM/STEAM Educators
Showcasing the science side of dairy has opened opportunities for Midwest Dairy to grow trust in dairy with educators and the students they teach. Discover how we are providing educators with valuable resources that connect high school students to dairy and its nutritional benefits.
Thought Leaders Sharing Dairy’s Sustainability Story
Collaborating with sustainability thought leaders gives Midwest Dairy the unique opportunity to reach consumers who are concerned about where their food comes from and how it’s responsibly produced. Learn more about the connections we’re making to help share your dairy story.
Discover More Projects and Results in our Dairy Promotion Update
Midwest Dairy invests your checkoff resources responsibly and efficiently, with the goal of growing trust and increasing demand in dairy. Learn more about a variety of activations, including our newest partnership with Marco’s Pizza, a retro “unboxing” event including influencers, and our continued work elevating dairy farmer voices through partnerships.