Many of those in the dairy industry enjoy talking about all things dairy on the golf course. The weather has been perfect this past couple of months for gathering industry enthusiasts for good conversation while teeing off.
Midwest Dairy took a swing at creating checkoff advocacy during the Alliance for the Future of Agriculture in Nebraska (AFAN) and Nebraska State Dairy Association (NSDA) Golf Tournament in late June at the Indian Trails Country Club in Beemer, Nebraska. This gave staff time to engage with the more than 80 dairy farmers and advocates by allowing them to select from a series of dairy checkoff question flashcards. The golfers answered questions and learned more about consumer research, dairy checkoff’s impact on Gen Z, youth trust, retail & foodservice partners, Midwest Dairy’s leadership, scholarship, grant, communications, and promotional resources. All players participating received a dairy promotional gift.
Minnesota Famer Relations Managers also hit the greens during Minnesota Milk’s golf scramble at Mount Frontenac in rural Red Wing to connect with dairy industry leaders in June.
This annual event attracts dairy farmers, co-op leaders, and dairy industry representatives. Over 40 golfers participated in fun conversations to learn how dairy checkoff is working on their behalf through an interactive trivia wheel. Questions like ‘How many hours per week does the average Gen Z spend on social media?’ offered opportunities to share why Midwest Dairy focuses on this target audience. To add more fun, golfers could “meet” the entire Minnesota Farmer Relations team.