Kum & Go, a convenience chain located in Des Moines, Iowa, with over 385 stores, partnered with Midwest Dairy to offer their 1.75 million app subscribers a deal during August and September. This two-month $.05 Fuel Saver offered sweet treats, nutritious cheesy goodness, and fuel savings at the pump.
Loyal App users earned a $.05 Fuel Saver reward when they purchased any two cheese (string/block) items or any two ice cream (treat/novelties) items. In-store point of sale, online app fuel saver, and the special deal promo shop highlighted these products and discounts to customers. This promotion received nearly 19,000 redemptions at the pump and netted over 94,000 incremental pounds of milk.
Midwest Dairy will continue to partner with Kum & Go to grow alongside their Rewards App users.